Hy-Vee Talks Store Comms with Total Retail

Today, Total Retail Talks featured a podcast with Zipline’s first grocery customer, Hy-Vee. In the episode, Joe Keenan, Total Retail’s Editor, speaks with Jessica Ringena, Hy-Vee’s SVP and Chief Digital Officer, about how the midwest grocery retailer is faring in the midst of Covid-19 and how the company is keeping its 86,000 employees safe.

The discussion focuses on a topic near and dear to our hearts – – store communications. 

In March, as non-essential businesses were being shuttered, Hy-Vee realized that communication was going to be key to the company’s success. Given the fact that laws varied by state, city and municipality and Hy-Vee operates in eight states, there were a lot of moving parts. 

Using Zipline, Hy-Vee was able to communicate with its front-line employees, in real-time, and enable a two-way communication channel so that stores could hear from and respond to HQ. 

Listen to the entire podcast to learn:

• Jessica’s journey from CPA to SVP at Hy-Vee
• How Hy-Vee’s online business accelerated during the pandemic and where Ringela hopes it will be in the future
• How personalization plays into Hy-Vee’s long-term vision
• How Hy-Vee is empowering department leaders through communication improvements
• How Hy-Vee put employees first during the pandemic

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