Highlights from NRF: How Allbirds anchors their flock around sustainability

January 17, 2022

We are in a world of social revolution. Today’s most remarkable leaders aren’t just innovating, but stepping into a role as stewards of important causes that create a better future. Allbirds firmly believes that business can accelerate practices that help protect the planet for future generations. 

The brand is committed to social innovation and is revolutionizing the footwear industry by finding new and creative ways to reduce our carbon footprint (literally). Not only are they taking steps to make better products in a better way, but they are also doing it worldwide, with dozens of brick-and-mortar stores opening across multiple countries around the globe in just a few short years. Once the brand set their sights on sustainability, they needed to ensure the company was ready to scale that mission throughout their brick-and-mortar fleet. And that’s where Zipline comes in.

“We’re able to harness consistency in execution even during times of uncertainty,” says Chris Bailey, Sr. Mngr, Global Retail Operations. “[Zipline] has been such a game-changer for us”

For the brand, that consistency in execution is not just about effectively scaling a physical store footprint. Allbirds recently went public (and those birds sure are soaring). “We’re accountable to initial investors and teams, and on a greater scale, to mother earth,” says Scott Thomas, Global Retail Communications and Engagement. “Now we also have shareholders we are accountable to.”

Ultimately, no matter how big Allbirds grows, the brand will continue to grow more and more aligned. “We are doing things in a different way and we communicate that to our customers,” says Scott. “But our team needs to know these stories. Our team needs to feel the passion and realize they are a part of bringing the brand to life in a successful way.”

With Zipline as the company’s one-stop-shop for communications, every employee worldwide can be kept up-to-date on the latest sustainability achievements – whether that’s manufacturing entirely plant-based footwear, rolling out carbon footprint product labels, or becoming a fully carbon-neutral business. Associates are fully knowledgeable about the brand’s mission, and not only feel more prepared to talk to customers but also feel confident that the work they do is in pursuit of a higher good.

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See the Flock in action:


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