Vanessa Blackburn

Vice President, Retail Strategy

913.481.4743

[email protected]

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About

Vanessa Blackburn is a Vice President, Retail Strategy for Zipline, a leading Enterprise technology company offering proprietary software to retailers for communications and operations. Vanessa has 20 years of experience supporting the retail community working for best-in-class enterprise SaaS companies, like Pitney Bowes/Borderfree; Demandware/Salesforce, Visa and WorldPay.

Vanessa has helped dozens of Enterprise retail companies build solid business cases for acquiring best-in-class communications solution to drive store execution. She has a reputation for building strong relationships and working tirelessly to understand and solve the needs of her clients’ business challenges.

About Zipline

Zipline is a mobile-first communications and task management solution that helps organizations improve employee engagement and operational alignment, resulting in better store execution and profitability. Zipline provides a laser focus on employee engagement at all levels of your business, helping brands dramatically outperform their peers resulting in store execution rates greater than 90%. Zipline is Great Place to Work-certified for its employee diversity, culture, and healthy work-life balance, and was named to the Inc. 5000 list of fastest-growing private companies. Hundreds of thousands of users from the best brands in the world like Rite Aid, Sephora, Gap Inc., and AEO Inc. depend on Zipline to align and empower their frontline teams worldwide.

Resources

How To Convince Your Boss to Send You to Summer Camp

Company News | April 24, 2024

How To Convince Your Boss to Send You to Summer Camp
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Employee Engagement | February 21, 2024

How Culture Fuels O’Reilly Auto Parts
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The Best Presentation I Saw at NRF Had Me Cheering By Myself in a Room Full of Strangers

Industry Trends | February 7, 2024

The Best Presentation I Saw at NRF Had Me Cheering By Myself in a Room Full of Strangers
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Everything You Need to Know about Learning Journeys

Employee Engagement | February 2, 2024

Everything You Need to Know about Learning Journeys
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New Tech I Saw at NRF That May Be a Waste of Money

Industry Trends |

New Tech I Saw at NRF That May Be a Waste of Money
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NRF 2024 Day 3

Expert Interviews |

NRF 2024 Day 3
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NRF 2024 Day 2

Industry Trends |

NRF 2024 Day 2
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NRF 2024 Day 1

NRF 2024 Day 1
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Two Decades in Retail, and NRF Remained a Mystery. But Now, I’m Heading to the Conference.

January 17, 2024

Two Decades in Retail, and NRF Remained a Mystery. But Now, I’m Heading to the Conference.
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Employee Engagement | October 30, 2023

How Visionworks Builds a Culture of Engagement
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Company News | June 20, 2023

Zipline Summer Camp 2023
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Industry Trends | June 9, 2023

Retail Pride 2023
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Industry Trends | May 24, 2023

Cracking Down on Organized Theft
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Employee Engagement | May 18, 2023

How to Get Your Team to Gel
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Expert Interviews | April 21, 2023

The Surprising Benefits of Staffing Up
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Industry Trends | March 29, 2023

Tuesday at Shoptalk: The top takeaways
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Industry Trends | March 28, 2023

Monday at Shoptalk: The top takeaways
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Employee Engagement | March 3, 2023

These Three Things Could’ve Kept Me in Retail
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Industry Trends | February 2, 2023

Modern Day Build Versus Buy
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Expert Interviews | January 27, 2023

The Container Store: Organizing for Growth
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Industry Trends | January 25, 2023

Technology takeaways from FMI Midwinter
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Store Experience | January 23, 2023

What It’s Really Like to Be a Store Manager
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Industry Trends | January 17, 2023

NRF 2023 Day 3 Insights
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Industry Trends | January 16, 2023

NRF 2023 Day 2 Insights
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Industry Trends | January 15, 2023

NRF 2023 Day 1 Insights
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Industry Trends | January 13, 2023

How retailers can benefit from microlearning
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Company News | December 19, 2022

It’s the Most Wonderful Time of the Year
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Retail Communications | November 4, 2022

We visited the LUSH HQ
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Company News | August 22, 2022

Eight Reasons We 💖 Zipline
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Store Enablement Guides | August 16, 2022

The Complete Guide to Empowering Retail Teams
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Retail Execution | July 29, 2022

The Summer Camp 2022 Award Lineup is here!
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Employee Engagement | July 13, 2022

For Retail… And Beyond?
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Employee Engagement | June 24, 2022

Retail Pride 2022
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Industry Trends | June 5, 2022

RCC Store 2022 Highlights & Insights
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Industry Trends | April 13, 2022

Lush’s Plan to Grow is the (Bath) Bomb
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Industry Trends | March 28, 2022

Celebrating the Women of Retail (Part 2)
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Industry Trends | March 14, 2022

Celebrating the Women of Retail
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Industry Trends | January 16, 2022

Your NRF Daily Digest | Day 1 Insights
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Retail Communications |

Are Your Stores Return-Ready?
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December 18, 2021

Zipline IT Webinar
Watch Now

Zipline Founders Story

December 2, 2021

Zipline Founders Story
Watch Now

Company News | November 30, 2021

Zipline is a Vendor To Watch!
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Retail Communications | November 16, 2021

Pro Tips for The Best Peak Communication Strategy. Ever.
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Expert Interviews | August 3, 2021

Saving Earth, Step by Step 👟
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Company News |Expert Interviews | July 2, 2021

Part Three: The Zipline Rebrand
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Company News |Expert Interviews | July 1, 2021

Part Two: The Zipline Rebrand
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Company News |Expert Interviews |

Part One: The Zipline Rebrand
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Employee Engagement |

Retail Pride 2021
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Industry Trends | June 25, 2021

Readying for Retail’s Return
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Retail Execution | May 17, 2021

4 Proven Ways to Increase Retail Sales
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Industry Trends | April 30, 2021

People are the Heart of Retail
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Retail Communications | April 26, 2021

The Importance of Great Communication in Retail
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Retail Communications | April 2, 2021

Implementation at the Speed of Retail
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Employee Engagement | March 30, 2021

Ways to Empower your Frontline Workers
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Company News | February 23, 2021

How Zipline Tracks and Measures Success
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Industry Trends | February 2, 2021

NRF 2021: Chapter One
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Store Experience | January 26, 2021

Today the Cataclysm, Tomorrow the Future
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Expert Interviews | January 15, 2021

React and Adapt – Transformation During Covid
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Industry Trends | December 16, 2020

Modern Day Build Versus Buy
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Company News | December 14, 2020

Where to Find Zipline at NRF in January
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Retail Execution | December 4, 2020

What is Retail Task Management Software
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Retail Communications | November 12, 2020

A Checklist for Associate Safety
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Retail Communications | November 6, 2020

Why 2020 is Making Friends of Foes
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Retail Communications | November 3, 2020

Election Day 2020 – How Did We Get Here?
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October 9, 2020

NACS Show 2021
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September 23, 2020

Groceryshop
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Expert Interviews | August 15, 2020

Where Passion Meets Retail
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Retail Communications | August 6, 2020

An Introduction to Store Communications
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Expert Interviews | July 27, 2020

Customer Spotlight: Fjällräven
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Expert Interviews | July 13, 2020

How Maurices Faced Down Covid-19 and Won
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Retail Communications | July 10, 2020

RESILIENT RETAIL | Surviving through shutdown
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Company News | June 8, 2020

An Update from Zipline
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Industry Trends | May 28, 2020

Brace Yourself: Returns are Coming
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Retail Communications | May 26, 2020

In Service to Stores
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Retail Execution | May 19, 2020

The Way You Collect Feedback Matters
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Retail Communications | April 8, 2020

Best Practices for Comms During Crisis
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Retail Communications | March 23, 2020

COVID-19 Retail response Best Practices #2
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Industry Trends | March 17, 2020

COVID-19: Retail Response Best Practices
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Industry Trends | December 13, 2019

Z-Tail Report: Gen Z Shopping Habits
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Employee Engagement | November 6, 2019

How Product Knowledge Affects Sales Execution
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Employee Engagement | October 25, 2019

The BYOD Deep Dive
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Retail Communications | October 11, 2019

Selling a Store Comms Platform Internally
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Retail Communications | September 24, 2019

The Promises and Perils of Promotional Displays
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Employee Engagement | September 18, 2019

The Role of the Modern Store Communications Team
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Store Experience | July 17, 2019

Retailers Reinventing Themselves
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Industry Trends | July 10, 2019

Surviving the Dreaded Middle
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Store Experience | June 25, 2019

How Brick and Mortar Affects Digital Sales
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Industry Trends | June 18, 2019

Gen Z and Retail
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Retail Execution | June 11, 2019

From Click to Brick
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Industry Trends | June 4, 2019

Retail: Learning from Banks
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Employee Engagement | May 21, 2019

Lessons on Employee Engagement
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Industry Trends | May 7, 2019

Learning from Digital Native Retailers
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Retail Communications | October 27, 2018

French Merlots and Pink Flamingos
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Store Experience | September 27, 2018

Indulging in the Starbucks Reserve Roastery
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Expert Interviews |

Adventuring through REI
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Expert Interviews | September 20, 2018

A New Framework for Retail Strategy
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