Webinar Series

The State of Store Comms:
An Inside Look

We’re bringing you the results of our first-ever industry benchmark report for Store Communications teams in a special three-part webinar series.

Be the first to see the results of our survey and learn about the teams, tools, and tactics today’s retailers are using to keep their stores informed.

Plus! We’re tapping into the Zipline Store Comms Community to dive into best-in-class examples that will take your own store communication strategy to the next level.

Teams

A look at retailers’ store comms team size, structure, and career paths.

Wednesday, March 23rd
1:00pm EST
Jump to Teams

Tactics

Learn about message cadences, gatekeeping strategies, and more.

Wednesday, March 23rd
1:00pm EST
Hop to Tactics

Technology

How many channels is too many? We look at the data to find out.

Wednesday, March 23rd
1:00pm EST
Bounce to Technology

How many channels is too many? We look at the data to find out.

 

Watch the webinar to learn…

We’ll cover:

  • An inside look retailers’ tech stacks across multiple verticals
  • How many platforms retailers use, on average, to communicate to stores
  • What you can do to combat “comms channel overload”

Learn about message cadences, gatekeeping strategies, and more.

 

Watch the webinar to learn…

  • The tried-and-true retailers use to manage ongoing communication with stores
  • Insight into how retailers are measuring the impact of their store comms investments
  • Best practices you can implement in your company to tap into the full potential of your store communication team
  • … and much more!

A look at retailers’ store comms team size, structure, and career paths.

 

Watch the webinar to learn…

  • What exactly a “Store Comms Team” is responsible for
  • Whether Store Comms should sit in Store Ops, Corp Comms, or somewhere else
  • How team structure impacts individual career growth
  • … and much more!