Zipline CEO and Co-Founder Melissa Wong is featured in Retail Today’s 2022 State of the Retail Industry report. This report compiles top retail industry leaders’ assessments and predictions of where the retail industry is headed.

The retail industry faces a new challenge every day – from store closures, to furloughs, and the Great Resignation – most brands are failing to keep up. That’s why Melissa says field enablement is the most important trend to watch in 2022. By focusing on employee engagement, store execution, and feedback loops, brands can ensure their mission doesn’t get lost amid the outside chaos.