How Fjällräven® Brought Kånken Fever to North America

Think digital-only communication can’t work for retail? Fjällräven North America opened a brand new store during the pandemic without a single in-person meeting. Read this case study to learn how Sarah Tava, Director of Brand Stores, is streamlining communications between HQ and the field, and, in the process, driving employee retention and giving meaning to employees’ work.