Since 1995, Lush has been a trailblazer in the cosmetics industry: from inventing bath bombs and creating new, innovative products to fighting animal testing and ethical campaigning. Today, there are 269 Lush shops in North America all supported by head offices, factories, and distribution facilities in Vancouver and Toronto.
With a massive global reach and platform, Lush has created a strong following of customer advocates eager to engage with their brand. At the same time, the retailer recently took a controversial stance on social media by deactivating their global accounts, limiting the ways Lush can engage with their customer community.
The innovative solution? Lush Parties – a truly handmade, hands-on way for customers to interact with the Lush brand in-store, and for individual shops to grow their community influence and business.