Parallel’s “Secret Sauce” for Streamlined Store Operations

Total Retail Tech 2022

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Parallel’s “Secret Sauce” for Streamlined Store Operations

When Meredith Anton joined Parallel as their VP of IT, she was tasked with developing a POS and Inventory Management platform that would satisfy the cannabis industry’s complex regulatory requirements and her company’s multi-layered operational workflows. Since then, she’s overseen numerous IT deployments, restructured Parallel’s Support Services function, and helped the company expand market reach into multiple states… but the enabling function behind it all was one project in particular Meredith cite’s as her company’s “secret sauce” – an investment in better communication with Zipline.

In this fireside chat, Meredith sits down with Zipline’s Chief Product Officer, Chirag Mehta, to discuss her unique approach to retail IT, the traits she looks for in a vendor partner, and how Zipline has helped Parallel navigate complex IT initiatives with fewer resources and in less time.