Webinar Series

The State of Store Comms:
An Inside Look

Register now!

We’re bringing you the results of our first-ever industry benchmark report for Store Communications teams in a special three-part webinar series.

You’ll be the first to see the results of our survey and learn about the teams, tools, and tactics today’s retailers are using to keep their stores informed.

Plus! We’re tapping into the Zipline Store Comms Community to dive into best-in-class examples that will take your own store communication strategy to the next level.

Pick whichever session below suits your interests, or better yet - watch the whole series!

The State of Store Comms

Teams

A look at retailers’ store comms team size, structure, and career paths.

Wednesday, March 23^rd
1:00pm EST

We’ll cover:

What exactly a “Store Comms Team” is responsible for
Whether Store Comms should sit in Store Ops, Corp Comms, or somewhere else
How team structure impacts individual career growth
… and much more!

The State of Store Comms

Tactics

Learn about message cadences, gatekeeping strategies, and more.

Wednesday, April 6^th
1:00pm EST

We’ll cover:

The tried-and-true retailers use to manage ongoing communication with stores
Insight into how retailers are measuring the impact of their store comms investments
Best practices you can implement in your company to tap into the full potential of your store communication team

The State of Store Comms

Technology

How many channels is too many? We look at the data to find out.

Wednesday, April 20^th
1:00pm EST

We’ll cover:

An inside look retailers’ tech stacks across multiple verticals
How many platforms retailers use, on average, to communicate to stores
What you can do to combat “comms channel overload”

Can't make it? No Worries!

Register anyway and we'll send you the recordings AND the report