Retailers count on their store employees to implement new technology, launch new initiatives, engage with customers, and work more efficiently. But more often than not these critical team members are left behind. Some brands implement punitive task management systems, causing employees’ passion and enthusiasm for the brand they support to all but evaporate. Some retailers incentivize employees with prizes and contest payouts, but fail to connect the dots between a frontline worker’s day-to-day role and the brand’s larger vision. The solution is an altogether different approach, one that starts with frontline engagement.
Read this guide to learn: