Get more zip out of Zipline for your frontline.

Running a store organization is hard. And it’s only getting more complex.

By using Zipline you’re already ahead of the game – helping your team bring your brand to life for your field leaders, store managers, and frontline employees and ultimately your customers. But, how much more could your teams achieve? Do you need to fine-tune your strategies so your company is getting the most out of Zipline?

Find out by taking the Zipline’s Store Enablement Assessment! It measures the effectiveness of your approach across three key areas 1. your people strategies, 2. your communication process, and 3. your technology platforms. After you complete the assessment, you and your Zipline account manager will get an email copy of your results. They will reach out to discuss the results and then prioritize what’s most important to your organization.

Take the 10 minute assessment

What’s included in your results?

Your overall Store Enablement Maturity Score.

Your store enablement maturity score is calculated using Zipline’s unique store enablement maturity model. We created this model based on insights from our own retail customers, data gathered from our State of Store Comms report, as well as the combined store communication and retail leadership experience of our own employees. The model is the first of its kind, with six maturity levels ranging from “legacy” to “best-in-class,” so you can benchmark your placement against the rest of the retail industry.

Insights into opportunities across People, Processes, and Technology.

You can count on Zipline to guide you with concrete strategies and time-tested tips that will elevate your current strategies and help you make the most of the team and resources you have.

Recommendations to help you grow.

We’ll provide concrete strategies and time-tested tips that will elevate your current strategies and help you make the most of the team and resources you have. Learn how our unique approach to employee engagement can transform your frontline teams into an aligned, empowered, and connected group of brand advocates. Master the 9 components of a best-in-class store comms strategy, discover what makes an effective store enablement technology stack, and much more!

Take the 10 minute assessment

As you go through the questions, answer honestly about your current situation (to the best of your knowledge). In the next step, simply provide your company, name and email then you’ll get to view the results.

People

Process

Technology

How do your frontline store teams currently receive communication from HQ?

To what extent are messages from HQ to frontline store teams personalized + targeted?

Do your store managers route specific HQ messages to individuals on their team using a central communications platform?

On average, what % of messages sent to frontline teams are opened/read?

Which statement below best describes your field teams' awareness and understanding of company priorities?

To what extent do your store teams understand the role they play in your company's larger vision + goals?

How and when does your company collect feedback from store teams? (e.g. effectiveness of promotions/strategies, customer sentiment, ideas, etc.)

Which statement below best describes the way your company uses feedback from store teams?

Which of the following statements best describes the way your frontline employees prioritize daily tasks?

On average, what % of tasks from HQ are completed correctly, and on time, in stores?

To what extent are store employees able to make autonomous decisions about how to drive business?

Which of the following statements best describes your company's HQ-to-store communication process?

Are messages and tasks sent to store teams together as one, or do teams receive them in separate platforms/channels?

Do you have a tool/platform in place that captures data you can use to optimize communications over time?

How does your company currently measure store execution and communication effectiveness?

Which of the following statements best describes the way this data helps you understand store performance?

What kind of technology do you use to manage communication to stores?

How do stores access live-long reference documents and directives?

To what extent are live-long reference documents targeted?

What is the current breadth of adoption of your store communication/task management solution(s)?

What's the current adoption rate of your store communication/task management solution(s)?

Almost there! 😅 One more thing:

(don’t worry, we won’t share this information!)