From our research, the leading cause of waste, mistakes and poor client and employee experience is due to poor communication strategies. This exercise is designed to help your teams understand this better.
It can be hard to show the impact and value of store communications. This exercise will help participants understand that communication can be interpreted in many ways and driving consistent brand execution requires a thoughtful approach, good process and clear directions.
We recommend to wait to open the packages all together as a group.
Using the provided pieces, each person should build a duck to the best of their ability.
It’s likely that everyone came up with their own unique design. While supporting individual creativity is great, it’s not ideal for building a cohesive strategy across distributed teams.
Let’s take apart the duck and try another way.
Referencing the instructions, each person should rebuild their duck.
Too many places to go for information and poor search functionality
Limited ability to drill down to see information for a specific store or district
Teams spent hundreds of hours finding, reading, delegating and editing messages
Limited in how they engaged with pictures and videos
Previous tools weren’t intuitive and didn’t keep track of work
There was a lack of support and visibility into tasks
All information is centralized into a one-stop-shop
Information to teams is targeted and personalized
Teams finally have a way to cut through the clutter and keep track of work
Teams are engaged with technology that doesn’t require training
Teams have a way to plan ahead and see the work ahead
Communication includes image and integrated videos
Leaders and associates enjoy a simple mobile-first solution
Entire company has a friendly way to ensure accountability
At LEGO, we’re really good at communicating through our building instructions. Zipline has become our stores’ building instructions.
Michael Cass
Senior Store Communications Manager, LEGO
