Best in Class
Most (if not all) of your communications flow through a central team (or person), and you’re using more than one solution to get information to your stores. You might even gather some field feedback on a regular basis! But your multiple platforms aren’t really connected, and teams are still struggling to find what they need quickly.
Best in Class
Your store teams are moderately engaged and will regularly read HQ’s messages in order to properly do their jobs. But there’s a lack of two-way communication, and no way to reliably reach all the way down to your frontline, hourly workers.
Your communication is targeted by location so there is no risk of a store team looking at irrelevant directives. It’s likely mobile-enabled but frontline/PT employees still lack comprehensive access to handheld devices.
You have a mechanism to collect ongoing store employee feedback - like a regular pulse survey, or a dedicated app - but still struggle with adoption. Despite your best efforts, store employee feedback is often an afterthought.
Store managers must still give each frontline, hourly associate a verbal download at the beginning of their shift (sometimes called a “chat-in” or a “one-minute-meeting”) to ensure all employees properly prioritize task load.
But wait, there’s more! Check out your unique Store Enablement Maturity Matrix below.
Your overall score is based on a combination of factors that influence the effectiveness of people, process, and technology. We created this six-step Store Enablement Maturity Model based on insights from our own retail customers, data gathered from our State of Store Comms report, as well as the combined store communication and retail leadership experience of our own employees.
Overall People Score
Right communications to the right people
% of Readership
Frontline employees alignment to company’s priorities
Feedback and Insights Collection
Associates’ daily guidance and level of supervision
% of Execution
Overall Process Score
Communications Modus Operandi
Metrics & Insights
Overall Technology Score
Access to information and key documents
% of adoption