Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You have an established leadership communications strategy and field leaders play a role in ensuring that your company priorities are cascaded and understood. Your task-based communication includes proper context, which ties back to brand goals. But your store systems are still siloed, and you’re not leveraging readership and execution data to the fullest extent.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
Your field and store leaders are bought into your company vision and priorities (nice work!), but there’s still room to improve when it comes to frontline employees.
Dive Deeper
Your communication is targeted by location so there is no risk of a store team looking at irrelevant directives. It’s likely mobile-enabled but frontline/PT employees still lack comprehensive access to handheld devices.
Your company regularly pivots and/or makes business decisions based on feedback collected from the field.
A small number of your high-performing store associates can “self-serve” and comprehend the priority of tasks from HQ without the need for a manager.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
Your communication, task management and engagement insights are layered on top of sales, NPS, turnover, traffic and conversion reporting to give field leaders deeper insight into how your fleet is performing.
Dive Deeper
Not only is your communication strategy ticked and tied, but you also have a mechanism in place to use data and feedback to optimize communications over time.
Links to performance across various measurable KPIs produce trends for leaders to analyze and replicate where there is opportunity. (ex. When employee X is on schedule, sales per employee is up by Y%)
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You have the technology… but are your field teams really using it? You’ve taken the leap and invested in technology specifically built for this use case: engaging frontline employees. Now it’s time to dig deep to get everything you can from your platform.
Dive Deeper
You’re using a point solution with communication, task management, 1-1 messaging, surveys, storage + sharing, and store audit capabilities embedded into a single platform.
Critical live-long documents may still be placed on an intranet or server. While this information is targeted by location (so the likelihood of looking at irrelevant direction is low), searchability is still poor.
You’ve implemented new technology, but your best practices may still be lacking. As a result, the solution in place is underutilized and adoption is a struggle.
But wait, there’s more! Check out your unique Store Enablement Maturity Matrix below.
Your overall score is based on a combination of factors that influence the effectiveness of people, process, and technology. We created this six-step Store Enablement Maturity Model based on insights from our own retail customers, data gathered from our State of Store Comms report, as well as the combined store communication and retail leadership experience of our own employees.
Overall People Score
Right communications to the right people
% of Readership
Frontline employees alignment to company’s priorities
Feedback and Insights Collection
Associates’ daily guidance and level of supervision
% of Execution
Autonomy
Overall Process Score
Communications Modus Operandi
Metrics & Insights
Overall Technology Score
Scalable Solution
Access to information and key documents
Adoption
% of adoption
Schedule a 1-1 consultation with a Zipline Store Enablement Expert. In less than 30 minutes you’ll learn tactics that will help you make the most of the team and resources you have today.
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