Here's your overall score!

Looking good - but there’s still room to improve!

Level 4: Following


Legacy


Lagging


Emerging


Following


Empowered


Best in Class

You’ve spent the time (and money) implementing a dedicated communications platform for your stores, and you’ve even invested in mobile-first solutions. While you have great technology, your teams’ best practices aren’t quite up to snuff. As a result, your solution is underutilized and adoption is a struggle.

Let’s break it down:

People Score:
Following


Legacy


Lagging


Emerging


Following


Empowered


Best in Class

Your field and store leaders are bought into your company vision and priorities (nice work!), but there’s still room to improve when it comes to frontline employees.

Dive Deeper

Connected and Informed Workforce

Level 5: Empowered

All communication to the field is tailored by role. Employees in stores know where to go for information and also when to expect it. Frontline store associates also have access to communication from HQ via handheld devices.

Empowered Associates

Level 4: Following

Store employees are continually encouraged to make their voices heard and share positive and negative feedback via a dedicated platform, but this feedback is likely used superficially (i.e. for general engagement, or so "stores feel heard").

Agile Store Execution

Level 4: Following

A small number of your high-performing store associates can “self-serve” and comprehend the priority of tasks from HQ without the need for a manager.

Process Score:
Following


Legacy


Lagging


Emerging


Following


Empowered


Best in Class

You’ve proven you can get messages and tasks to your field team on a regular basis. Now it’s time to optimize your targeting and timing to take your process to the next level.

Dive Deeper

Communication Process + Strategy

Level 5: Empowered

You have an established leadership communications strategy and field leaders/district managers play a role in ensuring that company priorities are cascaded and understood. Task-based communication includes proper context.

Metrics Tracking + Insights

Level 4: Following

You track task completion rates, readership and engagement metrics on a regular basis.

Tech Score:
Following


Legacy


Lagging


Emerging


Following


Empowered


Best in Class

You have the technology… but are your field teams really using it? You’ve taken the leap and invested in technology specifically built for this use case: engaging frontline employees. Now it’s time to dig deep to get everything you can from your platform.

Dive Deeper

Scalable Core Platform

Level 5: Empowered

You’re using a point solution with communication, task management, 1-1 messaging, surveys, storage + sharing, and store audit capabilities embedded into a single platform.

Information + Availability

Level 5: Empowered

All critical documents and information live in an integrated and embedded library. Search is responsive and intuitive. Documents are targeted by location and role. Frontline teams have easy and quick access to key information and documents digitally, in the palm of their hand.

Technology Adoption

Level 4: Following

You’ve implemented new technology, but your best practices may still be lacking. As a result, the solution in place is underutilized and adoption is a struggle.

But wait, there’s more! Check out your unique Store Enablement Maturity Matrix below.

Your overall score is based on a combination of factors that influence the effectiveness of people, process, and technology. We created this six-step Store Enablement Maturity Model based on insights from our own retail customers, data gathered from our State of Store Comms report, as well as the combined store communication and retail leadership experience of our own employees.

Legacy
Lagging
Emerging
Following
Empowered
Best in Class

Overall People Score

Right communications to the right people

% of Readership

Frontline employees alignment to company’s priorities

Feedback and Insights Collection

Associates’ daily guidance and level of supervision

% of Execution

Autonomy

Overall Process Score

Communications Modus Operandi

Metrics & Insights

Overall Technology Score

Scalable Solution

Access to information and key documents

Adoption

% of adoption

There's a lot here to unpack - and we can help!

Schedule a 1-1 consultation with a Zipline Store Enablement Expert. In less than 30 minutes you’ll learn tactics that will help you make the most of the team and resources you have today.

Let's Chat!