Best in Class
You’ve spent the time (and money) implementing a dedicated communications platform for your stores, and you’ve even invested in mobile-first solutions. While you have great technology, your teams’ best practices aren’t quite up to snuff. As a result, your solution is underutilized and adoption is a struggle.
Best in Class
Your field and store leaders are bought into your company vision and priorities (nice work!), but there’s still room to improve when it comes to frontline employees.
All communication to the field is tailored by role. Employees in stores know where to go for information and also when to expect it. Frontline store associates also have access to communication from HQ via handheld devices.
Store employees are continually encouraged to make their voices heard and share positive and negative feedback via a dedicated platform, but this feedback is likely used superficially (i.e. for general engagement, or so "stores feel heard").
Store managers must still give each frontline, hourly associate a verbal download at the beginning of their shift (sometimes called a “chat-in” or a “one-minute-meeting”) to ensure all employees properly prioritize task load.
But wait, there’s more! Check out your unique Store Enablement Maturity Matrix below.
Your overall score is based on a combination of factors that influence the effectiveness of people, process, and technology. We created this six-step Store Enablement Maturity Model based on insights from our own retail customers, data gathered from our State of Store Comms report, as well as the combined store communication and retail leadership experience of our own employees.
Overall People Score
Right communications to the right people
% of Readership
Frontline employees alignment to company’s priorities
Feedback and Insights Collection
Associates’ daily guidance and level of supervision
% of Execution
Overall Process Score
Communications Modus Operandi
Metrics & Insights
Overall Technology Score
Access to information and key documents
% of adoption