Here's your overall score!

Looking good - but there’s still room to improve!

Level 4: Following


Legacy


Lagging


Emerging


Following


Empowered


Best in Class

You’ve spent the time (and money) implementing a dedicated communications platform for your stores, and you’ve even invested in mobile-first solutions. While you have great technology, your teams’ best practices aren’t quite up to snuff. As a result, your solution is underutilized and adoption is a struggle.

Let’s break it down:

People Score:
Following


Legacy


Lagging


Emerging


Following


Empowered


Best in Class

Your field and store leaders are bought into your company vision and priorities (nice work!), but there’s still room to improve when it comes to frontline employees.

Dive Deeper

Connected and Informed Workforce

Level 5: Empowered

All communication to the field is tailored by role. Employees in stores know where to go for information and also when to expect it. Frontline store associates also have access to communication from HQ via handheld devices.

Empowered Associates

Level 4: Following

Store employees are continually encouraged to make their voices heard and share positive and negative feedback via a dedicated platform, but this feedback is likely used superficially (i.e. for general engagement, or so "stores feel heard").

Agile Store Execution

Level 3: Emerging

Store managers must still give each frontline, hourly associate a verbal download at the beginning of their shift (sometimes called a “chat-in” or a “one-minute-meeting”) to ensure all employees properly prioritize task load.

Process Score:
Empowered


Legacy


Lagging


Emerging


Following


Empowered


Best in Class

You’ve got a best-in-class process in place and you’re continually using data and insights to ensure your process stays that way. Give yourself a pat on the back.

Dive Deeper

Communication Process + Strategy

Level 6: Best in Class

Not only is your communication strategy ticked and tied, but you also have a mechanism in place to use data and feedback to optimize communications over time.

Metrics Tracking + Insights

Level 4: Following

You track task completion rates, readership and engagement metrics on a regular basis.

Tech Score:
Following


Legacy


Lagging


Emerging


Following


Empowered


Best in Class

You have the technology… but are your field teams really using it? You’ve taken the leap and invested in technology specifically built for this use case: engaging frontline employees. Now it’s time to dig deep to get everything you can from your platform.

Dive Deeper

Scalable Core Platform

Level 5: Empowered

You’re using a point solution with communication, task management, 1-1 messaging, surveys, storage + sharing, and store audit capabilities embedded into a single platform.

Information + Availability

Level 4: Following

Critical live-long documents may still be placed on an intranet or server. While this information is targeted by location (so the likelihood of looking at irrelevant direction is low), searchability is still poor.

Technology Adoption

Level 5: Empowered

All of your field/district leaders and store leaders use your communication solution on a daily basis. More than half of your frontline hourly associates access your communication solution on a regular basis, and a sizable portion of headquarters employees use your communication solution to send information to stores.

But wait, there’s more! Check out your unique Store Enablement Maturity Matrix below.

Your overall score is based on a combination of factors that influence the effectiveness of people, process, and technology. We created this six-step Store Enablement Maturity Model based on insights from our own retail customers, data gathered from our State of Store Comms report, as well as the combined store communication and retail leadership experience of our own employees.

Legacy
Lagging
Emerging
Following
Empowered
Best in Class

Overall People Score

Right communications to the right people

% of Readership

Frontline employees alignment to company’s priorities

Feedback and Insights Collection

Associates’ daily guidance and level of supervision

% of Execution

Autonomy

Overall Process Score

Communications Modus Operandi

Metrics & Insights

Overall Technology Score

Scalable Solution

Access to information and key documents

Adoption

% of adoption

There's a lot here to unpack - and we can help!

Schedule a 1-1 consultation with a Zipline Store Enablement Expert. In less than 30 minutes you’ll learn tactics that will help you make the most of the team and resources you have today.

Let's Chat!