Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You’ve spent the time (and money) implementing a dedicated communications platform for your stores, and you’ve even invested in mobile-first solutions. While you have great technology, your teams’ best practices aren’t quite up to snuff. As a result, your solution is underutilized and adoption is a struggle.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
Your field and store leaders are bought into your company vision and priorities (nice work!), but there’s still room to improve when it comes to frontline employees.
Dive Deeper
All communication to the field is tailored by role. Employees in stores know where to go for information and also when to expect it. Frontline store associates also have access to communication from HQ via handheld devices.
Store employees are continually encouraged to make their voices heard and share positive and negative feedback via a dedicated platform, but this feedback is likely used superficially (i.e. for general engagement, or so "stores feel heard").
Store managers must still give each frontline, hourly associate a verbal download at the beginning of their shift (sometimes called a “chat-in” or a “one-minute-meeting”) to ensure all employees properly prioritize task load.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You’ve got a best-in-class process in place and you’re continually using data and insights to ensure your process stays that way. Give yourself a pat on the back.
Dive Deeper
Not only is your communication strategy ticked and tied, but you also have a mechanism in place to use data and feedback to optimize communications over time.
You track task completion rates, readership and engagement metrics on a regular basis.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You have the technology… but are your field teams really using it? You’ve taken the leap and invested in technology specifically built for this use case: engaging frontline employees. Now it’s time to dig deep to get everything you can from your platform.
Dive Deeper
You’re using a point solution with communication, task management, 1-1 messaging, surveys, storage + sharing, and store audit capabilities embedded into a single platform.
Critical live-long documents may still be placed on an intranet or server. While this information is targeted by location (so the likelihood of looking at irrelevant direction is low), searchability is still poor.
All of your field/district leaders and store leaders use your communication solution on a daily basis. More than half of your frontline hourly associates access your communication solution on a regular basis, and a sizable portion of headquarters employees use your communication solution to send information to stores.
But wait, there’s more! Check out your unique Store Enablement Maturity Matrix below.
Your overall score is based on a combination of factors that influence the effectiveness of people, process, and technology. We created this six-step Store Enablement Maturity Model based on insights from our own retail customers, data gathered from our State of Store Comms report, as well as the combined store communication and retail leadership experience of our own employees.
Overall People Score
Right communications to the right people
% of Readership
Frontline employees alignment to company’s priorities
Feedback and Insights Collection
Associates’ daily guidance and level of supervision
% of Execution
Autonomy
Overall Process Score
Communications Modus Operandi
Metrics & Insights
Overall Technology Score
Scalable Solution
Access to information and key documents
Adoption
% of adoption
Schedule a 1-1 consultation with a Zipline Store Enablement Expert. In less than 30 minutes you’ll learn tactics that will help you make the most of the team and resources you have today.
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