Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You have an established leadership communications strategy and field leaders play a role in ensuring that your company priorities are cascaded and understood. Your task-based communication includes proper context, which ties back to brand goals. But your store systems are still siloed, and you’re not leveraging readership and execution data to the fullest extent.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
Your field and store leaders are bought into your company vision and priorities (nice work!), but there’s still room to improve when it comes to frontline employees.
Dive Deeper
All communication to the field is tailored by role. Employees in stores know where to go for information and also when to expect it. Frontline store associates also have access to communication from HQ via handheld devices.
Your company regularly pivots and/or makes business decisions based on feedback collected from the field.
A small number of your high-performing store associates can “self-serve” and comprehend the priority of tasks from HQ without the need for a manager.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You’ve got a best-in-class process in place and you’re continually using data and insights to ensure your process stays that way. Give yourself a pat on the back.
Dive Deeper
Not only is your communication strategy ticked and tied, but you also have a mechanism in place to use data and feedback to optimize communications over time.
Quantitative metrics (readership, task execution, engagement) are regularly correlated with qualitative data (store employee feedback) to determine root cause of store performance issues and proactively influence business decisions.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You have the technology… but are your field teams really using it? You’ve taken the leap and invested in technology specifically built for this use case: engaging frontline employees. Now it’s time to dig deep to get everything you can from your platform.
Dive Deeper
You’re using a point solution with communication, task management, 1-1 messaging, surveys, storage + sharing, and store audit capabilities embedded into a single platform.
All critical documents and information live in an integrated and embedded library. Search is responsive and intuitive. Documents are targeted by location and role. Frontline teams have easy and quick access to key information and documents digitally, in the palm of their hand.
You’ve implemented new technology, but your best practices may still be lacking. As a result, the solution in place is underutilized and adoption is a struggle.
But wait, there’s more! Check out your unique Store Enablement Maturity Matrix below.
Your overall score is based on a combination of factors that influence the effectiveness of people, process, and technology. We created this six-step Store Enablement Maturity Model based on insights from our own retail customers, data gathered from our State of Store Comms report, as well as the combined store communication and retail leadership experience of our own employees.
Overall People Score
Right communications to the right people
% of Readership
Frontline employees alignment to company’s priorities
Feedback and Insights Collection
Associates’ daily guidance and level of supervision
% of Execution
Autonomy
Overall Process Score
Communications Modus Operandi
Metrics & Insights
Overall Technology Score
Scalable Solution
Access to information and key documents
Adoption
% of adoption
Schedule a 1-1 consultation with a Zipline Store Enablement Expert. In less than 30 minutes you’ll learn tactics that will help you make the most of the team and resources you have today.
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