Legacy
Lagging
Emerging
Following
Empowered
Best in Class
Store communication is important to you (you’re taking this assessment, after all!) but currently your company’s information cascade looks like a game of telephone. Headquarters has virtually no means of communicating in real-time down to store teams, standard operating procedures are tribal knowledge, and training is done by word of mouth.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
If you need to get a message to stores, you can. Whether or not your employees actually read it? Well, that’s up for debate…
Dive Deeper
Store employees have access to communication from headquarters, but do not automatically know exactly where to go to get the information they need. As a result, they waste a significant amount of time searching across multiple messages (emails, intranet posts, etc.) and verifying information verbally with their manager(s).
You have a mechanism to collect ongoing store employee feedback - like a regular pulse survey, or a dedicated app - but still struggle with adoption. Despite your best efforts, store employee feedback is often an afterthought.
Store managers must verbally delegate each task throughout an associate’s shift to ensure all employees properly prioritize task load. Your store employees may proactively think about how to drive better business results but are probably unable to act on these ideas (due to corporate policy) or lack a resource to be able to send these ideas to Headquarters for consideration.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You may have a store communications team (or individual) responsible for compiling information and sending it out to the field. But with a lack of proper technology and resources, we’re betting they don’t really like their job. ;)
Dive Deeper
You currently have no formalized communication process. Messages are sent ad-hoc by multiple departments (likely via email, or even during conference calls and in-person visits).
You’re collecting at least one quantitative metric (typically readership or engagement) on an ongoing basis to gauge the effectiveness of communication strategies.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
Chances are your store teams still using fax machines and phone trees to communicate with headquarters and with each other. Time to start thinking about an upgrade!
Dive Deeper
You’re probably using multiple point solutions from multiple vendors (for instance: email and an intranet, plus an employee “app” with limited adoption/usage). Your field teams might struggle with multiple logins, and often find it difficult to quickly locate the information they need.
Your store teams often reference binders full of printed information (which is also usually out of date).
With no solution in place, you have no way of tracking adoption.
But wait, there’s more! Check out your unique Store Enablement Maturity Matrix below.
Your overall score is based on a combination of factors that influence the effectiveness of people, process, and technology. We created this six-step Store Enablement Maturity Model based on insights from our own retail customers, data gathered from our State of Store Comms report, as well as the combined store communication and retail leadership experience of our own employees.
Overall People Score
Right communications to the right people
% of Readership
Frontline employees alignment to company’s priorities
Feedback and Insights Collection
Associates’ daily guidance and level of supervision
% of Execution
Autonomy
Overall Process Score
Communications Modus Operandi
Metrics & Insights
Overall Technology Score
Scalable Solution
Access to information and key documents
Adoption
% of adoption
Schedule a 1-1 consultation with a Zipline Store Enablement Expert. In less than 30 minutes you’ll learn tactics that will help you make the most of the team and resources you have today.
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