Best in Class
Store communication is important to you (you’re taking this assessment, after all!) but currently your company’s information cascade looks like a game of telephone. Headquarters has virtually no means of communicating in real-time down to store teams, standard operating procedures are tribal knowledge, and training is done by word of mouth.
Best in Class
Without access to a centralized communication resource, your store employees are left in the dark. They’re unsure of company priorities and don’t understand how they can contribute to your overall brand goals.
But wait, there’s more! Check out your unique Store Enablement Maturity Matrix below.
Your overall score is based on a combination of factors that influence the effectiveness of people, process, and technology. We created this six-step Store Enablement Maturity Model based on insights from our own retail customers, data gathered from our State of Store Comms report, as well as the combined store communication and retail leadership experience of our own employees.
Overall People Score
Right communications to the right people
% of Readership
Frontline employees alignment to company’s priorities
Feedback and Insights Collection
Associates’ daily guidance and level of supervision
% of Execution
Overall Process Score
Communications Modus Operandi
Metrics & Insights
Overall Technology Score
Access to information and key documents
% of adoption