Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You have an established leadership communications strategy and field leaders play a role in ensuring that your company priorities are cascaded and understood. Your task-based communication includes proper context, which ties back to brand goals. But your store systems are still siloed, and you’re not leveraging readership and execution data to the fullest extent.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
Your field and store leaders are bought into your company vision and priorities (nice work!), but there’s still room to improve when it comes to frontline employees.
Dive Deeper
Employees in stores know where to go to get the information they need, but they continue to spend valuable time parsing through irrelevant communications because messages are not always targeted. Store employees have access to regular communication about company priorities but most lack a deep understanding of what these priorities really are.
Your company regularly pivots and/or makes business decisions based on feedback collected from the field.
Employees are allowed and actively encouraged by their manager and corporate headquarters leaders to make in-the-moment decisions that drive better business in their store location.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
Your communication, task management and engagement insights are layered on top of sales, NPS, turnover, traffic and conversion reporting to give field leaders deeper insight into how your fleet is performing.
Dive Deeper
Not only is your communication strategy ticked and tied, but you also have a mechanism in place to use data and feedback to optimize communications over time.
Links to performance across various measurable KPIs produce trends for leaders to analyze and replicate where there is opportunity. (ex. When employee X is on schedule, sales per employee is up by Y%)
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
Not only have you implemented the latest technology, but your teams also use it every single day. (Adoption is the new ROI, after all.)
Dive Deeper
100% of store-facing communication flows through a single platform which optimizes delivery, ensures teams have everything they need in one place (without multiple logins), and keeps users informed (but never overwhelmed).
AI technology anticipates the materials/information teams need access to in-the-moment, and serves it up in the palm of their hand.
All of your field/district leaders and store leaders use your communication solution on a daily basis. All of your frontline hourly associates access your communication solution on a regular basis, and the majority of your headquarters employees use your communication solution to send information to stores.
But wait, there’s more! Check out your unique Store Enablement Maturity Matrix below.
Your overall score is based on a combination of factors that influence the effectiveness of people, process, and technology. We created this six-step Store Enablement Maturity Model based on insights from our own retail customers, data gathered from our State of Store Comms report, as well as the combined store communication and retail leadership experience of our own employees.
Overall People Score
Right communications to the right people
% of Readership
Frontline employees alignment to company’s priorities
Feedback and Insights Collection
Associates’ daily guidance and level of supervision
% of Execution
Autonomy
Overall Process Score
Communications Modus Operandi
Metrics & Insights
Overall Technology Score
Scalable Solution
Access to information and key documents
Adoption
% of adoption
Schedule a 1-1 consultation with a Zipline Store Enablement Expert. In less than 30 minutes you’ll learn tactics that will help you make the most of the team and resources you have today.
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