Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You’ve spent the time (and money) implementing a dedicated communications platform for your stores, and you’ve even invested in mobile-first solutions. While you have great technology, your teams’ best practices aren’t quite up to snuff. As a result, your solution is underutilized and adoption is a struggle.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
Your field and store leaders are bought into your company vision and priorities (nice work!), but there’s still room to improve when it comes to frontline employees.
Dive Deeper
Your communication is targeted by location so there is no risk of a store team looking at irrelevant directives. It’s likely mobile-enabled but frontline/PT employees still lack comprehensive access to handheld devices.
Store employees are continually encouraged to make their voices heard and share positive and negative feedback via a dedicated platform, and your company makes eventual pivots and business decisions based on feedback collected from the field.
Employees are allowed and actively encouraged by their manager and corporate headquarters leaders to make in-the-moment decisions that drive better business in their store location.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You’ve proven you can get messages and tasks to your field team on a regular basis. Now it’s time to optimize your targeting and timing to take your process to the next level.
Dive Deeper
You have an established leadership communications strategy and field leaders/district managers play a role in ensuring that company priorities are cascaded and understood. Task-based communication includes proper context.
You track task completion rates, readership and engagement metrics on a regular basis.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You have the technology… but are your field teams really using it? You’ve taken the leap and invested in technology specifically built for this use case: engaging frontline employees. Now it’s time to dig deep to get everything you can from your platform.
Dive Deeper
You’re using a point solution with communication, task management, and 1-1 messaging capabilities embedded into a single platform.
Critical live-long documents may still be placed on an intranet or server. While this information is targeted by location (so the likelihood of looking at irrelevant direction is low), searchability is still poor.
All of your field/district leaders and store leaders use your communication solution on a daily basis. More than half of your frontline hourly associates access your communication solution on a regular basis, and a sizable portion of headquarters employees use your communication solution to send information to stores.
But wait, there’s more! Check out your unique Store Enablement Maturity Matrix below.
Your overall score is based on a combination of factors that influence the effectiveness of people, process, and technology. We created this six-step Store Enablement Maturity Model based on insights from our own retail customers, data gathered from our State of Store Comms report, as well as the combined store communication and retail leadership experience of our own employees.
Overall People Score
Right communications to the right people
% of Readership
Frontline employees alignment to company’s priorities
Feedback and Insights Collection
Associates’ daily guidance and level of supervision
% of Execution
Autonomy
Overall Process Score
Communications Modus Operandi
Metrics & Insights
Overall Technology Score
Scalable Solution
Access to information and key documents
Adoption
% of adoption
We’re so glad you took time for this assessment! Your account manager will also receive your score and will reach out to you to discuss your results, then prioritize what’s most important to your organization. We’ll partner with you to develop an agreeable action plan and guide you toward best-in-class status while transforming your frontline teams into an aligned, empowered, and connected group of brand advocates.
