Legacy
Lagging
Emerging
Following
Empowered
Best in Class
Most (if not all) of your communications flow through a central team (or person), and you’re using more than one solution to get information to your stores. You might even gather some field feedback on a regular basis! But your multiple platforms aren’t really connected, and teams are still struggling to find what they need quickly.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
Your store teams are moderately engaged and will regularly read HQ’s messages in order to properly do their jobs. But there’s a lack of two-way communication, and no way to reliably reach all the way down to your frontline, hourly workers.
Dive Deeper
Your communication is targeted by location so there is no risk of a store team looking at irrelevant directives. It’s likely mobile-enabled but frontline/PT employees still lack comprehensive access to handheld devices.
You have a mechanism to collect ongoing store employee feedback - like a regular pulse survey, or a dedicated app - but still struggle with adoption. Despite your best efforts, store employee feedback is often an afterthought.
Store managers must still give each frontline, hourly associate a verbal download at the beginning of their shift (sometimes called a “chat-in” or a “one-minute-meeting”) to ensure all employees properly prioritize task load.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You have a solid communication process in place. You’re great at ensuring only relevant information reaches your stores, and you’re even beginning to look at metrics to improve your strategy over time.
Dive Deeper
You’ve likely implemented a dedicated store communication/task management platform with robust targeting and mobile-first capabilities.
You’re collecting at least one quantitative metric (typically readership or engagement) on an ongoing basis to gauge the effectiveness of communication strategies.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You have the technology… but are your field teams really using it? You’ve taken the leap and invested in technology specifically built for this use case: engaging frontline employees. Now it’s time to dig deep to get everything you can from your platform.
Dive Deeper
You’re using a point solution with communication, task management, 1-1 messaging, surveys, storage + sharing, and store audit capabilities embedded into a single platform.
All critical documents and information live in an integrated and embedded library. Search is responsive and intuitive. Documents are targeted by location and role. Frontline teams have easy and quick access to key information and documents digitally, in the palm of their hand.
More than half of your field/district leaders and store leaders use your communication solution on a regular basis. However, frontline hourly associates lack regular access. A very small portion of Headquarters employees may use your communication solution to send information to stores.
But wait, there’s more! Check out your unique Store Enablement Maturity Matrix below.
Your overall score is based on a combination of factors that influence the effectiveness of people, process, and technology. We created this six-step Store Enablement Maturity Model based on insights from our own retail customers, data gathered from our State of Store Comms report, as well as the combined store communication and retail leadership experience of our own employees.
Overall People Score
Right communications to the right people
% of Readership
Frontline employees alignment to company’s priorities
Feedback and Insights Collection
Associates’ daily guidance and level of supervision
% of Execution
Autonomy
Overall Process Score
Communications Modus Operandi
Metrics & Insights
Overall Technology Score
Scalable Solution
Access to information and key documents
Adoption
% of adoption
We’re so glad you took time for this assessment! Your account manager will also receive your score and will reach out to you to discuss your results, then prioritize what’s most important to your organization. We’ll partner with you to develop an agreeable action plan and guide you toward best-in-class status while transforming your frontline teams into an aligned, empowered, and connected group of brand advocates.
