Legacy
Lagging
Emerging
Following
Empowered
Best in Class
Most (if not all) of your communications flow through a central team (or person), and you’re using more than one solution to get information to your stores. You might even gather some field feedback on a regular basis! But your multiple platforms aren’t really connected, and teams are still struggling to find what they need quickly.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
Your store teams are moderately engaged and will regularly read HQ’s messages in order to properly do their jobs. But there’s a lack of two-way communication, and no way to reliably reach all the way down to your frontline, hourly workers.
Dive Deeper
Employees in stores know where to go to get the information they need, but they continue to spend valuable time parsing through irrelevant communications because messages are not always targeted. Store employees have access to regular communication about company priorities but most lack a deep understanding of what these priorities really are.
You have a mechanism to collect ongoing store employee feedback - like a regular pulse survey, or a dedicated app - but still struggle with adoption. Despite your best efforts, store employee feedback is often an afterthought.
Store managers must still give each frontline, hourly associate a verbal download at the beginning of their shift (sometimes called a “chat-in” or a “one-minute-meeting”) to ensure all employees properly prioritize task load.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You’ve proven you can get messages and tasks to your field team on a regular basis. Now it’s time to optimize your targeting and timing to take your process to the next level.
Dive Deeper
You’ve likely implemented a dedicated store communication/task management platform with robust targeting and mobile-first capabilities.
You track task completion rates, readership and engagement metrics on a regular basis.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
Technology is certainly at the core of your approach to frontline engagement - and that’s a good thing. But there is such a thing as too much of a good thing. It’s probably time to look at consolidating solutions.
Dive Deeper
You’re using a point solution with communication, task management, and 1-1 messaging capabilities embedded into a single platform.
Critical live-long documents may still be placed on an intranet or server. While this information is targeted by location (so the likelihood of looking at irrelevant direction is low), searchability is still poor.
More than half of your field/district leaders and store leaders use your communication solution on a regular basis. However, frontline hourly associates lack regular access. A very small portion of Headquarters employees may use your communication solution to send information to stores.
But wait, there’s more! Check out your unique Store Enablement Maturity Matrix below.
Your overall score is based on a combination of factors that influence the effectiveness of people, process, and technology. We created this six-step Store Enablement Maturity Model based on insights from our own retail customers, data gathered from our State of Store Comms report, as well as the combined store communication and retail leadership experience of our own employees.
Overall People Score
Right communications to the right people
% of Readership
Frontline employees alignment to company’s priorities
Feedback and Insights Collection
Associates’ daily guidance and level of supervision
% of Execution
Autonomy
Overall Process Score
Communications Modus Operandi
Metrics & Insights
Overall Technology Score
Scalable Solution
Access to information and key documents
Adoption
% of adoption
Schedule a 1-1 consultation with a Zipline Store Enablement Expert. In less than 30 minutes you’ll learn tactics that will help you make the most of the team and resources you have today.
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