Return on Investment Tool

  • Goal Definition
  • Your Metrics
  • Summary of Gains
  • Return on Investment
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What are your key business and operations goals?

Select 1-2 goals that best represent your business and what you need to deliver, and learn how Zipline impacts the metrics that matter the most to you!

Please ensure you select between 1 and 3 Goals before moving on to enter your metrics.
Want to evaluate more than three goals? Get in touch with us and we can help you out.

Increase Sales Productivity

Zipline reduces the amount of time a store manager spends searching for, reading, and delegating messages and tasks. Managers can repurpose those hours to focus on customer-facing selling behaviors.

Average # of hours per week a store manager spends searching for, reading, and delegating messages/tasks Reference: average of Zipline customers before Zipline was 6.4 hours

 

per week

Total weekly Gross Sales (sum of all physical stores)

 

$

% of Total Gross Sales attributed to Managers

 

%

Total # of Store Managers (including assistant managers who perform similar functions)

 

#

Average weekly hours a Store Manager dedicates for selling activities

 

Hours:

What % of the weekly hours saved by Zipline will you allocate to managers to be on the sales floor? As a reference, Zipline frees up on average 3.2 hours per week per manager

 

%

During any given hour on the sales floor, what % of that hour do you estimate your managers are spending actively selling?

 

%

Incremental Revenue

$

per year

Total hours saved

per year

Zipline eliminates the need for managers to manually verify direction and information with their supervisors, so they save time that can then be repurposed to focus on customer-facing selling behaviors.

Average # of hours per week a Store Manager spends manually verifying/clarifying direction and information with their supervisors Reference: average of Zipline customers before Zipline was 4.0 hours

 

per week

Total weekly Gross Sales (@physical stores)

 

$

% of Total Gross Sales attributed to Managers

 

%

Total # of Store Managers (including assistant managers who perform similar functions)

 

#

Average weekly hours a Store Manager dedicates for selling activities

 

Hours:

What % of the weekly hours saved by Zipline will you allocate to managers to be on the sales floor? As a reference, Zipline frees up on average 2.4 hours per week per manager

 

%

During any given hour on the sales floor, what % of that hour do you estimate your managers are spending actively selling?

 

%

Incremental Revenue

$

per year

Total hours saved

per year

Zipline reduces the amount of time an associate spends searching for and reading messages and tasks. Associates can repurpose those hours to focus on customer-facing selling behaviors.

Average # of hours per week an associate spends searching for and reading messages/tasks Reference: average of Zipline customers before Zipline was 2.6 hours

 

Hours:

Average Gross Sales per hour per Associate

 

$

Total # of Associates

 

#

What % of the weekly hours saved by Zipline will you allocate to associates to be on the sales floor? As a reference, Zipline frees up on average 1.5 hour per week per associate

 

%

During any given hour on the sales floor, what % of that hour do you estimate your associates are spending actively selling?

 

%

Total incremental yearly Gross Sales with Zipline

$

per year

Total hours saved yearly

per year

Zipline gives employees the ability to quickly and easily access vital product information, so employees can more effectively help customers and, consequently, convert more sales.

Total volume of visitors in stores per year (sum of all stores - total traffic)

 

#

Average Conversion Rate

 

%

Average Transaction Value

 

$

What % of your conversion power would you attribute to stronger product knowledge by your employees? Additional information: the mapped gain in conversion rate is 100% attributed to having access to vital product information, but you may consider partial attribution, hence partial gain

 

%

Difference of yearly Sales with Zipline

$

per year

Conversion rate growth

with Zipline

Increase Business Efficiency

Zipline reduces publishing and communications complexity and enables next-day/same-day store execution, so companies can launch new initiatives faster and respond to market trends before their competitors.

Average # of days to implement sales-focused programs and products launches starting the moment HQ activates stores Reference: average of Zipline customers before Zipline was 7.3 days

 

#

Total # of sales-focused programs and products launches per year Reference: average of Zipline customers before Zipline was 26.8 programs/launches

 

#

Average Gross Sales per sales-focused programs and products launches

 

$

What % of the time you gain with Zipline in launching initiatives do you plan to use to launch incremental initiatives in the year? Reference: Zipline reduces time spent to launch initiatives by 48%, and our average customer implements 3 incremental initiatives per year

 

%

Incremental Revenue

$

per year

Potential incremental # of sales-focused programs and products launches with same time and resources

#

per year

Zipline provides effective task tracking and gives leaders visibility into task execution, helping stores generate more sales by ensuring promotional direction is properly implemented.

% of stores that properly receives and executes the monthly promotional events coming from HQ Reference: average of Zipline customers before Zipline was 50%

 

%

Total # of stores

 

#

# of promotional events per year

 

#

Average # of transactions per promotional event per store

 

#

Average Transaction Value

 

$

Incremental Revenue

$

per year

Zipline eliminates the need for multi-store managers and district leaders to perform time-consuming store visits and conduct individual follow ups, giving these leaders time back to dedicate to other high value activities.

Average # of hours per week a multi-store manager/district leader spends to perform time-consuming store visits and conduct individual follow ups Reference: average of Zipline customers before Zipline was 13.7 hours

 

#

Total # of Upperfield Management personnel

 

#

Total hours saved

per year

Zipline's automated publishing capabilities eliminate the need for manual work and free up publishers' time, so these employees can focus on higher value strategic activities instead.

Average # of hours per week spent by Field Comms Publishers preparing and sending communications Reference: average of Zipline customers before Zipline was 18.3 hours per publisher

 

#

Total # of Field Comms Publishers

 

#

Total hours gained

per year

Increase Employee Engagement

Zipline improves employee engagement by reducing noise, making work easier, ang giving teams opportunities to connect and provide feedback, which helps stores reduce employee turnover and generate savings in hiring and training new employees.

Yearly employee turnover rate Reference: average turnover rate for retail employees is 65%

 

%

Total number of associates in your stores (full-time and part-time)

 

#

Average cost to Hire and Train one new employee Reference: cost to replace a retail hourly store employee is $3,328 or 16% of the annual salary

 

$

Cost Savings

$

per year

New est. yearly employee turnover rate

With Zipline

Reduce IT Spending

Zipline offers built-in customer support and training, reducing the need for additional IT spend and resources.

Yearly cost for Customer Support and Training in your current or prospect new vendor (in case Zipline is not selected)

 

$

Cost Savings

$

per year

Zipline offers built-in administrative services, eliminating the need for a full-time, in-house dedicated hire (i.e. Product Manager) to manage the platform.

Total # of dedicated IT employees to support another application in case Zipline is not selected Reference: normally one resource or shared is needed

 

#

Total Savings with Customer Support with Zipline

$

per year

Zipline's capabilities and integrations eliminate the need for unnecessary licenses from other standalone solutions (i.e. email), reducing IT spend.

For each feature, please check each box where Zipline would replace your current vendor:

Cost Savings

$

per year

Reduce Operating Costs

Zipline reduces the amount of time employees spend searching for and reading messages and tasks, generating operational optimization and payroll cost savings as much as several hours/week per store employee.

Average # of hours per week an associate spends searching for and reading messages/tasks Reference: average of Zipline customers before Zipline was 2.6 hours

 

#

Total # of Associates

 

#

Average hourly salary of an Associate Reference: average of $14 per hour in the US, normally between $12 and $17

 

$

Cost Savings

$

per year

Total hours gained/saved

per year

Zipline eliminates up to 95% of printing needs, substantially reducing office supply expenses in stores.

Average # of pages printed per store per week for Store Communications needs

 

#

Total # of stores

 

#

Cost Savings

$

per year

Increase Business Compliance

Zipline provides effective task tracking and gives leaders visibility into task execution, improving store execution and boosting store compliance rates in formal audits.

Average compliance rate in store audits Reference: average of Zipline customers before Zipline was 62.3% of compliance

 

%

Expected compliance rate in store audits based on Zipline customers

Zipline helps stores react faster to potential liability violations (e.g. pullbacks/recalls, weights and measures), helping companies avoid potential losses due to lawsuits or legal mandates.

Average compliance rate in legal violations (e.g. pullbacks/recalls, weights and measures) Reference: average of Zipline customers before Zipline was 70% of compliance

 

%

Total # of violation events/audits per year

 

#

Average cost per violation

 

$

Cost Savings

$

per year

Back

Summary of Gains

Total incremental revenue

$

per year

Total cost savings

$

per year

Total time savings

 

hours per year

Total $ gains

$

per year

Financial Analysis

Please complete the three inputs below to see your return on investment and other financial metrics to support your decision-making. When you are done, please hit “Save” at the bottom to save your decisions. A new link will be generated, so please keep it for your records.

Investment in Zipline per year

 

$

Cost of Capital Reference: 10% is currently a good reference, but every company has its own rate dependent on different financial variables. Cost of Capital = Annual discount Rate used in financial projections at the company.

 

%

Your Average Gross Margin

 

%

Your Cashflow

Year 0
Year 1
Year 2
Year 3
Year 4
Year 5
Investments
$
$
$
$
$
Cost Savings
$
$
$
$
$
Incremental Gross Profit
$
$
$
$
$
$
$
$
$
$
$

Financial Results

ROI

Payback

NPV

Summary of Gains

Total $ gains

$

per year

Total incremental revenue

$

per year

Total cost savings

$

per year

Total time savings

 

hours per year

Increase Sales Productivity

Increase Business Efficiency

Increase Employee Engagement

Reduce IT Spending

Reduce Operating Costs

Increase Business Compliance

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