Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You have an established leadership communications strategy and field leaders play a role in ensuring that your company priorities are cascaded and understood. Your task-based communication includes proper context, which ties back to brand goals. But your store systems are still siloed, and you’re not leveraging readership and execution data to the fullest extent.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
Your field leaders and your frontline employees not only have access to regular communication about company priorities, but can easily articulate these priorities themselves (nice work!).
Dive Deeper
Employees in the field and in stores play an active role in creating and cascading communication from HQ working within a single, centralized tool. Employees receive exactly the right messages at exactly the right time, tailored to their location, role, and current task load.
Your company regularly pivots and/or makes business decisions based on feedback collected from the field.
Employees are allowed and actively encouraged by their manager and corporate headquarters leaders to make in-the-moment decisions that drive better business in their store location.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You’ve got a best-in-class process in place and you’re continually using data and insights to ensure your process stays that way. Give yourself a pat on the back.
Dive Deeper
You have an established leadership communications strategy and field leaders/district managers play a role in ensuring that company priorities are cascaded and understood. Task-based communication includes proper context.
Links to performance across various measurable KPIs produce trends for leaders to analyze and replicate where there is opportunity. (ex. When employee X is on schedule, sales per employee is up by Y%)
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You’ve achieved (or nearly achieved) that coveted “one-stop-shop” everybody in your field has been asking for. With only one place to go, teams are more engaged and adoption is higher than ever.
Dive Deeper
You’re using a point solution with communication, task management, 1-1 messaging, surveys, storage + sharing, and store audit capabilities embedded into a single platform.
AI technology anticipates the materials/information teams need access to in-the-moment, and serves it up in the palm of their hand.
All of your field/district leaders and store leaders use your communication solution on a daily basis. More than half of your frontline hourly associates access your communication solution on a regular basis, and a sizable portion of headquarters employees use your communication solution to send information to stores.
But wait, there’s more! Check out your unique Store Enablement Maturity Matrix below.
Your overall score is based on a combination of factors that influence the effectiveness of people, process, and technology. We created this six-step Store Enablement Maturity Model based on insights from our own retail customers, data gathered from our State of Store Comms report, as well as the combined store communication and retail leadership experience of our own employees.
Overall People Score
Right communications to the right people
% of Readership
Frontline employees alignment to company’s priorities
Feedback and Insights Collection
Associates’ daily guidance and level of supervision
% of Execution
Autonomy
Overall Process Score
Communications Modus Operandi
Metrics & Insights
Overall Technology Score
Scalable Solution
Access to information and key documents
Adoption
% of adoption
We’re so glad you took time for this assessment! Your account manager will also receive your score and will reach out to you to discuss your results, then prioritize what’s most important to your organization. We’ll partner with you to develop an agreeable action plan and guide you toward best-in-class status while transforming your frontline teams into an aligned, empowered, and connected group of brand advocates.
