Best in Class
You have an established leadership communications strategy and field leaders play a role in ensuring that your company priorities are cascaded and understood. Your task-based communication includes proper context, which ties back to brand goals. But your store systems are still siloed, and you’re not leveraging readership and execution data to the fullest extent.
Best in Class
Your field and store leaders are bought into your company vision and priorities (nice work!), but there’s still room to improve when it comes to frontline employees.
All communication to the field is tailored by role. Employees in stores know where to go for information and also when to expect it. Frontline store associates also have access to communication from HQ via handheld devices.
Store employees are continually encouraged to make their voices heard and share positive and negative feedback via a dedicated platform, but this feedback is likely used superficially (i.e. for general engagement, or so "stores feel heard").
A small number of your high-performing store associates can “self-serve” and comprehend the priority of tasks from HQ without the need for a manager.
But wait, there’s more! Check out your unique Store Enablement Maturity Matrix below.
Your overall score is based on a combination of factors that influence the effectiveness of people, process, and technology. We created this six-step Store Enablement Maturity Model based on insights from our own retail customers, data gathered from our State of Store Comms report, as well as the combined store communication and retail leadership experience of our own employees.
Overall People Score
Right communications to the right people
% of Readership
Frontline employees alignment to company’s priorities
Feedback and Insights Collection
Associates’ daily guidance and level of supervision
% of Execution
Overall Process Score
Communications Modus Operandi
Metrics & Insights
Overall Technology Score
Access to information and key documents
% of adoption