Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You have an established leadership communications strategy and field leaders play a role in ensuring that your company priorities are cascaded and understood. Your task-based communication includes proper context, which ties back to brand goals. But your store systems are still siloed, and you’re not leveraging readership and execution data to the fullest extent.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
Your field and store leaders are bought into your company vision and priorities (nice work!), but there’s still room to improve when it comes to frontline employees.
Dive Deeper
All communication to the field is tailored by role. Employees in stores know where to go for information and also when to expect it. Frontline store associates also have access to communication from HQ via handheld devices.
Store employees are continually encouraged to make their voices heard and share positive and negative feedback via a dedicated platform, but this feedback is likely used superficially (i.e. for general engagement, or so "stores feel heard").
A small number of your high-performing store associates can “self-serve” and comprehend the priority of tasks from HQ without the need for a manager.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You’ve got a best-in-class process in place and you’re continually using data and insights to ensure your process stays that way. Give yourself a pat on the back.
Dive Deeper
Not only is your communication strategy ticked and tied, but you also have a mechanism in place to use data and feedback to optimize communications over time.
Quantitative metrics (readership, task execution, engagement) are regularly correlated with qualitative data (store employee feedback) to determine root cause of store performance issues and proactively influence business decisions.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You’ve achieved (or nearly achieved) that coveted “one-stop-shop” everybody in your field has been asking for. With only one place to go, teams are more engaged and adoption is higher than ever.
Dive Deeper
100% of store-facing communication flows through a single platform which optimizes delivery, ensures teams have everything they need in one place (without multiple logins), and keeps users informed (but never overwhelmed).
AI technology anticipates the materials/information teams need access to in-the-moment, and serves it up in the palm of their hand.
You’ve implemented new technology, but your best practices may still be lacking. As a result, the solution in place is underutilized and adoption is a struggle.
But wait, there’s more! Check out your unique Store Enablement Maturity Matrix below.
Your overall score is based on a combination of factors that influence the effectiveness of people, process, and technology. We created this six-step Store Enablement Maturity Model based on insights from our own retail customers, data gathered from our State of Store Comms report, as well as the combined store communication and retail leadership experience of our own employees.
Overall People Score
Right communications to the right people
% of Readership
Frontline employees alignment to company’s priorities
Feedback and Insights Collection
Associates’ daily guidance and level of supervision
% of Execution
Autonomy
Overall Process Score
Communications Modus Operandi
Metrics & Insights
Overall Technology Score
Scalable Solution
Access to information and key documents
Adoption
% of adoption
We’re so glad you took time for this assessment! Your account manager will also receive your score and will reach out to you to discuss your results, then prioritize what’s most important to your organization. We’ll partner with you to develop an agreeable action plan and guide you toward best-in-class status while transforming your frontline teams into an aligned, empowered, and connected group of brand advocates.
