Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You’ve spent the time (and money) implementing a dedicated communications platform for your stores, and you’ve even invested in mobile-first solutions. While you have great technology, your teams’ best practices aren’t quite up to snuff. As a result, your solution is underutilized and adoption is a struggle.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
Your field and store leaders are bought into your company vision and priorities (nice work!), but there’s still room to improve when it comes to frontline employees.
Dive Deeper
Your communication is targeted by location so there is no risk of a store team looking at irrelevant directives. It’s likely mobile-enabled but frontline/PT employees still lack comprehensive access to handheld devices.
Store employees are continually encouraged to make their voices heard and share positive and negative feedback via a dedicated platform, but this feedback is likely used superficially (i.e. for general engagement, or so "stores feel heard").
A small number of your high-performing store associates can “self-serve” and comprehend the priority of tasks from HQ without the need for a manager.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You’ve got a best-in-class process in place and you’re continually using data and insights to ensure your process stays that way. Give yourself a pat on the back.
Dive Deeper
Not only is your communication strategy ticked and tied, but you also have a mechanism in place to use data and feedback to optimize communications over time.
Quantitative metrics (readership, task execution, engagement) are regularly correlated with qualitative data (store employee feedback) to determine root cause of store performance issues and proactively influence business decisions.
Legacy
Lagging
Emerging
Following
Empowered
Best in Class
You have the technology… but are your field teams really using it? You’ve taken the leap and invested in technology specifically built for this use case: engaging frontline employees. Now it’s time to dig deep to get everything you can from your platform.
Dive Deeper
100% of store-facing communication flows through a single platform which optimizes delivery, ensures teams have everything they need in one place (without multiple logins), and keeps users informed (but never overwhelmed).
All critical documents and information live in an integrated and embedded library. Search is responsive and intuitive. Documents are targeted by location and role. Frontline teams have easy and quick access to key information and documents digitally, in the palm of their hand.
You’ve implemented new technology, but your best practices may still be lacking. As a result, the solution in place is underutilized and adoption is a struggle.
But wait, there’s more! Check out your unique Store Enablement Maturity Matrix below.
Your overall score is based on a combination of factors that influence the effectiveness of people, process, and technology. We created this six-step Store Enablement Maturity Model based on insights from our own retail customers, data gathered from our State of Store Comms report, as well as the combined store communication and retail leadership experience of our own employees.
Overall People Score
Right communications to the right people
% of Readership
Frontline employees alignment to company’s priorities
Feedback and Insights Collection
Associates’ daily guidance and level of supervision
% of Execution
Autonomy
Overall Process Score
Communications Modus Operandi
Metrics & Insights
Overall Technology Score
Scalable Solution
Access to information and key documents
Adoption
% of adoption
We’re so glad you took time for this assessment! Your account manager will also receive your score and will reach out to you to discuss your results, then prioritize what’s most important to your organization. We’ll partner with you to develop an agreeable action plan and guide you toward best-in-class status while transforming your frontline teams into an aligned, empowered, and connected group of brand advocates.
