Summer Camp Agenda

Monday, June 12th


👋 Welcome Reception

Flying in early? Join us at our optional Welcome Reception, starting at 6:30pm PDT! With a beautiful San Diego sunset as your backdrop, meet your fellow attendees and get a head start on making those treasured Summer Camp memories.

Tuesday, June 13th

8:00am – 9:00am

☕️ Roundtable Breakfast

Start the day off on a delicious note! Join us for a casual breakfast and chat about what’s on your mind at any of our themed tables hosted by Zipline and our Summer Camp Sponsors.

9:00am – 9:15am

☀️ Welcome to Summer Camp in Paradise

Join Zipline Chief Customer Officer, Deri McCrea, for the official kickoff of Summer Camp 2023! We’ll cover what’s on deck 🛳️ for the next two days, from presentations to panels to all-things-Paradise. 🌴 Sea you there!

9:15am – 10:05am

👐 Opening Ceremony & Keynote

Now, more than ever, the retail landscape is constantly evolving — how are you keeping pace? Zipline co-founder and CEO, Melissa Wong, and co-founder and CTO, Jeremy Baker, share their expertise and Zipline’s plan to bolster your success in today’s environment and beyond.

10:05am – 10:20am

🏖️ Break

10:20am – 10:50am

🔮 Long Term Vision

Tune in while Zipline’s leadership dives into future investments that will keep your business connected to customers, grow brand new employees into brand ambassadors, and keep today on track.

10:50am – 11:40am

🧭 Product Update

Get an exclusive first glimpse at upcoming Zipline releases from Meagan Sobol, Zipline Director of Product, as we continue to transform how retail operates with software and know-how that enables your brand to be amazing. ✨

11:40am – 12:20pm

❤️ Frontline Engagement: Turning employees into enthusiasts

Helping associates feel connected, empowered, and inspired by their work is key to the success of any organization. Learn how Zipline is continuously improving the associate experience from Katie Marks, Zipline Account Manager, and Rachel Meyers, Zipline Product Manager.

12:20pm – 1:20pm

🏖️ Lunch

1:20pm – 2:00pm

📚 Knowledge is Power: Enabling continuous frontline learning with Zipline

Maureen Coyan, Zipline Education Program Manager, and Rachel Meyers, Zipline Product Manager, discuss how to use Zipline to develop new experiences that help associates thrive through continuous learning and access the information that’s most important to them.

2:00pm – 2:15pm

🏖️ Break

2:15pm – 3:00pm

🧩 Find the Story: Using data to generate actionable insights

Hear from Eric Wardian, PacSun Store Communications and Field Enablement Manager, and Daniel Petta, Zipline Product Manager, about current and future tools available to power your organization’s data-driven decision-making. 💡

3:00pm – 4:00pm

🎙️Roundtable: What are you solving for?

You heard Zipline’s vision for tackling the industry’s toughest problems, now we want to hear from you! Connect with Zipline leadership from Customer Success and Product in a roundtable discussion focused on your organization’s top priorities and answering your biggest questions. 🔍


🎉 Let’s shell-ebrate!

That’s a wrap on Day 1 in Paradise! Join us as we keep the fun going with a Customer Appreciation Dinner, 🌊 beachside bonfire, and more.


🥃 S'mores and Whiskey Tasting sponsored by RetailNext

We’ll keep the fun going fireside at Paradise Point with s’mores, whiskey tasting, cocktails, and networking galore. A special thank you to our sponsor RetailNext for hosting!

Wednesday, June 14th

8:00am – 9:00am

☕️ Roundtable Breakfast

Start the day off on a delicious note! Join us for a casual breakfast and chat about what’s on your mind at any of our themed tables hosted by Zipline and our Summer Camp Sponsors.

9:00am – 9:05am

☀️ Welcome to Day 2 of Summer Camp in Paradise

Before diving in, we’ll set the stage for what to expect as we head into our second day of Summer Camp 2023.

9:05am – 9:40am

🔌 Supercharge Your Initiatives: Thoughtful rollouts to engage and drive adoption

Whether launching new technology or implementing a new sales program, the success of any new initiative depends on the ability of your frontline to champion the change. Hear from Bath & Body Works’ Erica Mudra, Sr. Manager, Store Operations – Store Communications, and Visionworks’ duo Ross Wiener, Director of Retail and Labor Operations, and Eric Buff, Retail Operations Innovation Manager, on how Zipline can enable adoption to drive success.

9:40am – 10:15am

🤝 Bottom Line & Buy-In: How identifying Zipline’s ROI led to organizational alignment

You know Zipline is the one-stop shop your frontline relies on, but how do you promote that message with business partners? Rite Aid’s Cody Wurtz, Senior Administrator of Store Communications, and Festival Food’s Seth Plaza, Director of Operations Support, share how Zipline’s ROI influenced bottom line performance, fostered organizational alignment, and created greater engagement across both home office and frontline teams.

10:15am – 10:30am

🏖️ Break

10:30am – 11:30am

✨ Zip Tips: Driving engagement from field leaders to frontline

Tune in to a star-studded panel featuring leaders from J. Crew, PacSun, Sephora, and Visionworks, who will share their tried-and-true Zip Tips for leveraging Zipline to engage various levels of their organization, from field leaders to their frontline, in order to maximize results and boost brand priorities.

11:30am – 12:15pm

🧠 No Such Thing as One and Done: Moving beyond status quo to evolve and engage

You launched Zipline, established expectations with your frontline, and engagement trends are beginning to stabilize. So, what’s next? Chris Tompkins, Communications and Engagement Manager, shares the evolution of Zipline at O’Reilly, focusing on how field partnership enables continuous improvement and success.

12:15pm – 1:15pm

🏖️ Lunch

1:15pm – 2:00pm

📈 Build Your Business: Leveraging Zipline and data to drive revenue

Learn how Zipline elevates your business with an informational workshop led by Igor Netto, Zipline Senior Marketing Strategist, and Corbin Eilander, Zipline Director of Customer Success, focused on how driving metrics like Readership and Engagement has helped customers boost business results.

2:00pm – 2:15pm

🏖️ Break

2:15pm – 3:00pm

🔧 Expanding Extensibility: Integrations @ Zipline

Learn about our growing suite of integration capabilities that enable your frontline to see, connect, and do more in Zipline all while seamlessly integrating with your tech stack.

3:00pm – 3:10pm

🏖️ Break

3:10pm – 4:00pm

🏆 Closing Ceremonies & Customer Awards

Zipline co-founder and CEO, Melissa Wong, and Zipline Chief Customer Officer, Deri McCrea, close out a memorable camp experience by sharing out highlights and our highly coveted Summer Camp Customer Awards. This is a send-off you shore-ly won’t want to miss! 🏆


🥂 Celebratory Send Off

Hanging around for a bit? Join us in a cheers to another Summer Camp in the books. Sip sip hooray!