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Summer Camp 2022 Agenda

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We've made it easy for you to join the session you want to attend by adding the meeting links here.

  • To reveal the sessions, click the “+” for the day you want
  • Find the session you want to attend
  • Click on the corresponding Zoom meeting link

Have questions about the event? Check out our Summer Camp FAQ for answers to common questions.

Summer Camp Agenda

Tuesday, June 14th

Summer Camp Opening Ceremonies and Keynote

9:00am – 9:15 PDT

☀️ Zipline Welcome

We're meeting at the Boardwalk for Summer Camp! Grab your flip-flops, a pair of sunglasses, and a bucket of popcorn for the kickoff to this virtual event. We'll cover what to expect over the next three days, and answer questions so you can get started on the right foot.

9:15am – 9:45 PDT

👐 Zipline Opening Ceremonies

Join Zipline's co-founder and CEO, Melissa Wong, for a look at the future of retail and why Field Enablement will separate the retail brands that thrive in the face of change from the ones that falter. You won't want to miss it!

9:45am – 10:30 PDT

🛍 Trends Shaping Retail: An Executive Panel

Zipline welcomes Industry analyst, Jerry Sheldon to moderate a panel of two retail executive guests - one from a traditional retailer (Suzanne Kiggin, American Signature, Inc.) and the other a digital native (Jena Rand, Warby Parker) - to discuss emerging trends impacting retail technology, the store experience, and employee engagement.

11:00am – 11:45 PDT

🪨 Zipline Product Keynote

Come hear from Zipline's Co-Founder and CTO, Jeremy Baker and meet our new CPO, Chirag Mehta. They'll discuss the many ways the Zipline platform has evolved to meet the ever-changing needs of retail field and HQ teams, and give you lots of juicy details to take back to your IT teams about new integrations, features, and more!


12:00pm – 12:45 PDT

Roundtable: What are you solving for?

You’ve heard our vision and the big rocks we’re going after, and now we want to hear your thoughts. How does our vision and focus align to your company goals and 2022 initiatives? Are there additional Zipline focuses that could have an impact on you and your company? This roundtable is your time to share thoughts and ask your Zipline team questions about what’s next.


1:00pm – 1:45 PDT

🍹Mocktails and Mentalist 🔮

For those pre-registered and confirmed, you can join your favorite Zipliners and mentalist Meraux Dantes "mind-magic" for an engaging and captivating experience. Confirmed participants were mailed all tricks and 4 different mocktail mixes necessary for the mixology portion. This session is hosted by HungryVX.

For confirmed registrants only - kindly refer to your confirmation email for the Zoom link

Wednesday, June 15th

8:30am – 9:00 PDT

☕️ Zip N' Sip Speed Networking

Join a speed networking session to connect with someone new across the Zipline community. Discuss your background, brands, Summer Camp - it's up to you! Pairings will be at random and last for 7-8 minutes. Thought starters will be provided to help you dive right into the conversation. Get ready to gab!


9:00am – 10:00 PDT

🎨 Zipline's Product Roadmap

Come join Meagan Sobol, Director of Product and members of our Product Management team who will highlight what's in store for the future of Zipline as we continue to improve the lives of retail employees everywhere.


10:15am – 11:15 PDT

🪄 Show & Tell: Zip Tips + Tricks 1

Where do Zipliners draw their biggest inspirations from? YOU! In the spirit of sharing, we're creating a space for you to hear from other Zipliners who will share interesting ways they use Zipline. Learn from J. Crew on Groups engagement, Lush on their Docebo integration, and Visionworks on Resource Library in this information-packed session.


10:15am – 11:15 PDT

⚙ Technical

🔌 Zipline Extensibility: More Capabilities, All in One Place

Your teams can be more effective when they have everything they need in one easy-to-use platform. Join us to learn about the creative ways we're helping brands get the most out of Zipline with APIs, data connectors, and integrations that power up retail fleets around the world!


11:30am – 12:00 PDT

📚Increasing Readership + Execution

In fast-paced businesses where things are constantly changing, having your teams read messages and execute critical tasks on-time is a priority. Hear from PacSun’s Lily Prestamo on the strategy they used to achieve & surpass their 90% on-time readership goal, and how you can apply to your business.


11:30am – 12:15 PDT

⚙ Technical

🔐 Zipline Security and Privacy: How we Keep Information Safe

Our biggest concern is keeping your information safe. Join Zipline's very own Matt Fieldhouse, Director of Security and Compliance, for a discussion about how we tackle data protection at Zipline and how we support our customers with all of their security, privacy, and compliance obligations.

A pre-recorded video of this session will available on our Community Center after Summer Camp. We will send a notification to all Summer Camp registrants when it's ready.


12:00pm – 12:30 PDT

From A to Zipline: Driving Efficiency & Engagement

Being able to bring communications to life & engage your audience, while also providing meaningful content that delivers results, is any communicator's dream. Developing clearly defined backend processes and maximizing the use of Zipline's different features & functions can get you closer to this dream. Hear from Allbirds' Scott Thomas on how the brand leverages this holistic approach to successfully launch key initiatives and drive engagement with content.


12:45pm – 1:15 PDT

Swipe Right on Execution: Mobile-First Communication

When your fleet needs to stay on the floor and informed, meeting them where they are through mobile devices are a no brainer. But how do your communications stand up to mobile? Join The Fresh Market's Ben Burton on how they have implemented a mobile-first communications strategy for success.


1:15pm – 2:00 PDT

🖥 Assessments: Keeping Your Teams on Track

Learn how you can leverage Zipline Assessments to help track behavior and compliance over time with audits that are easy to create and even easier to use. And with the recent addition of tasks assessments, you can now streamline actions directly to a store's Daysheet making your feedback loops even more efficient.


Thursday, June 16th

8:30am – 9:00 PDT

🧐 Zipline Research Group: User Experience 101

Ever wonder what goes into a user experience research session? Wonder no more! Join Zipline's Joe Marquez for an overview of the ways we learn about what our customers need out of Zipline and find out how you can get involved!


8:30am – 9:00 PDT

📣 Community Center Show and Tell

Come one, come all and get a tour of the not-so-new but very improved Community Center! The Community Center is a place for customers to connect and get Zipline-related information in one easy-to-find location (sound familiar?). Tune in to hear how to best use it as a resource for your organization and stay connected with the Zipline community at large.


9:00am – 9:45 PDT

▵ Change Management: Leading the Way to Better Engagement

Change can be scary. But leading through change can unlock amazing, transformative things for your organization. Drop by and chat as we examine some strategies and tactics for making meaningful changes that drive engagement (and results!) with your teams.


9:00am – 9:45 PDT

🕵Sleuthing for Success: Using Root Cause Analysis to Meet Goals

Setting and meeting goals is essential for the success of any business. Understanding what can help or hinder those goals is critical to their achievement. Join Zipline’s Maureen Coyan to understand how to effectively hindsight and analyze results, as well as front-load projects in order to support achieving your goals.


10:00am – 10:45 PDT

Communication: Is Less Actually More?

As communicators, the ask is often to minimize the number of communications sent to the field. But is that ask always the best way to go? Of course not! Join Zipline’s Emily Lane and American Signature, Inc.’s Robert Coultrip to load your tool belt with the information you need to dispute this claim, and instead shift the conversation to how to make the project a success.


11:00am – 12:00 PDT

🪄 Show & Tell: Zip Tips + Tricks 2

Where do Zipliners draw their biggest inspirations from: YOU! In the spirit of sharing, we're creating a space for you to hear from other Zipliners who will share interesting ways they use Zipline. Learn from American Eagle on Zipline assessments, O'Reilly Auto Parts on mail merge, and Rite Aid on field leader engagement in this information-packed session.


12:15pm – 1:15 PDT

🖥 Insights: Leading with Data to Achieve Organizational Goals

Insights are at the center of every organization taking critical steps forward. Join Zipline's Product Manager, Lawrence Yu, for a glimpse into Zipline's Health Score and platform-wide insights that help you drive execution, engagement, and awareness so your teams can deliver a best in class customer experience.


12:15pm – 1:15 PDT

💻 Zipline User Group: Workshop & Testing Session

Join our Design team for an official user experience feedback session and contribute to the magic behind the scenes. Space is limited, so sign up early if you're interested!


1:15pm – 2:00 PDT

👋🏼 Summer Camp Send-off and Awards

Our CEO, Melissa Wong, will be sharing highlights and learnings from the week, as well as what's to come for the Zipline community. Plus, we'll announce the winners of our coveted Camper Awards. You'll shore-ly not want to miss this fun Summer Camp send-off!


Frequently Asked Questions

You have questions, we have answers.

What is Zipline Summer Camp?

Zipline Summer Camp is a 3-day virtual event revolving around community building, conversation, and connection within the Zipline family. We're bringing our Zipline champions together for 3 days packed with Zipline updates and best practices, customer presentations, and fun activities to break up the day. This ain't your regular ol' online conference! We will make sure that you'll have plenty of opportunities to network, ⛵ sail-ebrate each other, and share ideas with your peers (on a virtual pier, no less 🏝).


When does it take place?

Summer Camp takes place on June 14-16 between 9 am-2 pm PT (and yes, we've built-in breaks between sessions!). The sessions are spread over 3 days, with each session no longer than an hour. The sessions you choose to attend will be entirely up to you! You can create your agenda based on your schedule and interests. (Flip flop 🩴 between your favorite topics all you like!)


How do I register?

You can register for Summer Camp here! Once you've registered, we'll send you a confirmation email with instructions on how to register for individual sessions and everything else you need to know before you go. We can't wait to sea you there! 🚤


Do I have to attend all of the sessions?

The beauty of Summer Camp is that you can create your own schedule and only attend the sessions you are interested in. So, chart your own course! Pick and choose the sessions you'd like to attend, and curate your experience to fit your own unique needs.


What if I need to cancel?

We'll miss you, but if you can't make it, just let us know and email us at [email protected].


Will the discussions or presentations at Summer Camp be shared externally?

We won't be sharing any sessions publicly. Summer Camp is designed to be a safe space for all attendees and we value your confidentiality during the entire event. Read our Code of Conduct to learn more.


Can I invite one of my colleagues to attend a Summer Camp session?

Yes, shore thing! 🏝 Many of the session topics and networking events may be valuable to others on your team and we 🐬 dolphin-ately encourage you to forward this invite to a coworker who would benefit from attending Summer Camp!


Why do you need my mailing address and what will you do with it?

We'll only use your mailing address to send you a fun boardwalk swag kit, but this is optional and you do not have to provide a mailing address to register. Rest assured that your personal mailing address won't be shared or used for any other purpose.


How can I connect with other Summer Camp attendees?

We built in plenty of time to connect with your fellow Campers during the event, including roundtable discussions, afternoon social hours, and morning coffee chats. This year, we're also creating a customer-focused Zipline instance so you can access recordings, take a look at what's coming up in the agenda, and catch up with your camp pals between sessions (coming ferry soon, in June!).


What if I have more questions?

We have a team of Zipline camp counselors on standby, ready to help! Just reach out to [email protected].


Code of Conduct

We want to create a positive and enjoyable experience for everyone participating in Summer Camp. This Code of Conduct applies to all attendees, Zipline employees, speakers, and partners to ensure our Camp is a safe space for all.

  • What happens at Summer Camp, stays at Summer Camp! Anything that is said or presented during a Summer Camp session or discussion group, regardless if it is shared by Zipline or a Zipline customer, is confidential and will not be shared publicly without express permission.
  • All attendees are expected to show respect and courtesy to other attendees throughout the event. We do not tolerate harassment of event participants in any form.
  • Any session recordings will be for internal Zipline use only and will not be shared publicly.
  • All attendees will agree that the topics discussed do not guarantee or allude to the promise of future features and innovations from Zipline.

Thank you for helping to make Summer Camp a welcoming and safe space for all. We can't wait to shell-ebrate together!