How TOMS uses Zipline to bring its brand to life in stores
Mission-driven shoe brand, TOMS, decided to open brick-and-mortar stores so customers could more fully engage with their brand vision. But their Store Ops team quickly discovered that launching strategies at scale wasn’t possible using primitive communication methods like email and text.
Thanks to Zipline, TOMS can now:
- Align business partners across their HQ, driving promotional and operational efficiencies to save cost
- Enable store teams to find the information they need quickly, ultimately streamlining 80% of their day-to-day work
- Build a culture of execution at every level in the field, thanks to increased transparency of communication