The Zipline brand typeface is Founders Grotesk, designed by Klim Type Foundry. Founders Grotesk
is a contemporary amalgamation of classic grotesks. Millar & Richard's early 20th century
Grotesque series provided rudimentary geometry, serpentine curves, and the narrow but welcome
aperture of certain forms. Further details were inspired by H. W. Caslon's Doric series from the
same era. These details are coupled with tight spacing strategies from Helvetica's Halbfett
(Medium) headline-sized metal cuts from the late 1950s. Founders Grotesk is not intended as
strict revival, it resolves the best details from the last century into a large family designed
for modern typography.
In the event that Founders Grotesk is not owned or cannot be purchased, Zipline's secondary font
is Public Sans. It is a strong, neutral typeface for interfaces, text, and headings developed by
the United States Web Design System. This font should only be used in situations listed above, and
Zipline's graphic design team should be consulted before doing so.
Download font family
In larger instances of brand messaging headlines, the Zipline brand can employ a colored underling as
a way to punctuate messaging and make use of typography more impactful. Do not use underlines on all
headlines – use sparingly to provide the greatest impact. Use brand colors that enhance legibility –
it is important to balance the color of the typography, background and underline so that they feel
balanced and readable. The underline should be slightly thicker than the width of the letterforms, and
should not extend too far past the line of text. If there is more than one line of text, the underlines
should be aligned with each other.