The Zipline logo is a wordmark—a typographic solution that houses a customized symbol. The wordmark is drawn based on the brand typeface Founders Grotesk, and has been modified to be legible at both large and small scales. The wordmark embodies the personality of the Zipline brand, telegraphing Zipline's modern approach to retail comms solutions as well as conveying an approachable sensibility.
The Wordmark
Clearspace – word mark and symbol
The Zipline logo should always be used with a considered amount of clear-space so as to ensure no objects, text, etc encroach on the logo. This will create a consistent visibility with regard to the Zipline logo. (Shown here: the “Z symbol” from the logotype is being used as a unit of measure to create consistent clear- space).
Primary Color Logo
Typically the Zipline logo should be in the classic pink color.
It should never be put onto colored backgrounds
or images that make it hard to see. (Reference full pdf guidelines for proper color usage)
White Logo
The white Zipline logo works great on colored backgrounds to make it pop.
In order to stand out, it should never be placed on light colored backgrounds or images
that make it hard to see. (Reference full pdf guidelines for proper color usage)
Black Logo
The black Zipline logo is typically used in cases where there is already a significant
amount of color present in a design. In order to stand out, it should never be placed on dark colored
backgrounds or images that make it hard to see. (Reference full pdf guidelines for proper color usage)
Misuse
Do not crop the logo
Do not stretch or compress the logo
Do not change logo transparency
Do not outline logo
Do not use light colors on white backgrounds
Do not use drop shadows or any other effects
Do not use non-brand colors on white backgrounds
Do not recreate the logo using any other typeface
Do not mask images, shapes gradients etc. into logo
Do not rotate the logo or any part of it
