research paper by Pareto’s Dr. Hugh Phillips, an expert on the cognitive psychology of shopping, what consumers perceive in store and how they process information in their decision making. The research paper revealed that over 90% of effectiveness of a retail marketing campaign is lost between concept (at HQ) to execution (in stores). Read more about why store execution suffers and what you can do about it.

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Retail Execution

Retail Execution | April 22, 2020

Store Execution – Ten Percent is Not Enough
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