How L.L.Bean uses Zipline to drive world-class store execution and frontline employee retention

Associates, or “Store Guides” as they’re called at L.L.Bean, are held to high standards – tasked
with not only sharing their knowledge of the outdoors with customers, but also with upholding merchandise presentation standards, promoting company programs, and handling day-to-day operations.

Thanks to Zipline’s Associate Experience, L.L.Bean is able to:

• Give their Store Guides a true one stop shop for all of the information they need from corporate
• Increase the brand’s speed of business by eliminating a time-consuming verbal cascade
• Increase Store Guides’ access to store resources, dramatically improving in-store productivity
• Retain part-time store employees at a higher rate thanks to stronger manager-employee connections