Asset: Zipline Warehousing Reports

Webpage | June 30, 2021

Zipline Warehousing Reports
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Messaging

Zipline is the only solution on the market that combines store communication and task management to drive flawless execution.

We’ve made our solution easy to implement, fun to use, and useful. We’d love to give you a deeper look.

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Every frontline deserves a Zipline.

All brands aspire to be memorable and loved by their customers and community. But getting brand right is part strategy, part hard work and part magic. It’s developing the right culture, bringing together the right team members and putting the right technology and processes in place to ensure that every employee understands the company’s North star and their role in making it happen. For one of our customers, a big part of creating brand magic fell to the communications team.

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How American Eagle Outfitters Inc. Made Store Communications a Competitive Differentiator

AEO’s requirements for a store communications and task management platform were clear.They needed a way to package communications for field leadership and a consistent experience between the desktop interface and mobile app, since field leaders needed a way to quickly and easily communicate with stores when on the road. The choice was clear.

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What is a UTM and what does this form do?

A UTM is a set of parameters added to a link that tells Google Analytics how that visitor got to our site. And this form helps you make one!

Don't forget, whatever you fill in here will be seen by whoever you share the link with, so be sure not put anything in here that wouldn't necessarily be obvious or worse, could be insulting; ex. don't make the 'campaign' tier-3-prospects.

Please be sure to use all lower case, and dashes-instead-of-spaces.

If there is a gated version (behind a form fill), you will be able to select the gated or ungated (direct to the content) link.

Most common Zipline sources are:

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The 'Source' is where the traffic is coming from, or the referrer.

Most common Zipline medium are:

  • social
  • email
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  • event

Medium describe 'how' the traffic is coming to the site. So for example, clicks from LinkedIn or Twitter are coming through social media, so we simply call it 'social'. Another example is for email newsletter or direct sales email, the medium would be 'email'.

Current campaigns include:

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The campaign is an internal description of whichever campaign the link is a part of. Are you promoting an event like NRF? use 'nrf'. Maybe it's part of a new marketing campaign, then use the name of that campaign!

Term is optional, but can be used if there is a keyword associated with where you're sharing the link. This parameter is generally used to identify the search term used to find a paid ad for example.

Content is a good parameter to use when you are sharing multiple links from the same source/medium. If you have the same link in two different LinkedIn posts, you could use 'content' to differentiate based on the thumbnail used, or time of day. For example, 'Content' could be 'wed-afternoon' and 'thurs-morning' to describe when it was posted, or 'platform-thumbnail' or 'man-holding-clipboard' to describe the image associated with the link.

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