Asset: Zipline + Allbirds in NYC

Webpage | June 29, 2021

Zipline + Allbirds in NYC
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👟 Dash on over to the brand new UWS Allbirds store in NYC for a special evening! Hear from the Allbirds Store Ops team about how they’ve adapted and innovated. Our very own CEO and Co-founder, Mel, will be there, too. Plus, you’ll get to shop the store and get a pair of shoes on us! 

Date: Thurs, 7/29/21
Time: 7:00-8:00 pm EST
Location: 201 Columbus Ave New York, NY 10023 (the corner of West 69th Street and Columbus Ave)

Who: 

Scott Thomas – Manager, Global Retail Communications and Engagement, Allbirds
Chris Bailey – Senior Manager, Global Retail Operations, Allbirds
Melissa Wong – CEO and Co-Founder, Zipline

The early bird gets the worm! Spots are limited, so please RSVP by 7/22!

Allbirds of a feather flock together:   Share with a colleague that you think would be interested in hearing from the Allbirds team!

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A UTM is a set of parameters added to a link that tells Google Analytics how that visitor got to our site. And this form helps you make one!

Don't forget, whatever you fill in here will be seen by whoever you share the link with, so be sure not put anything in here that wouldn't necessarily be obvious or worse, could be insulting; ex. don't make the 'campaign' tier-3-prospects.

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The 'Source' is where the traffic is coming from, or the referrer.

Most common Zipline medium are:

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Medium describe 'how' the traffic is coming to the site. So for example, clicks from LinkedIn or Twitter are coming through social media, so we simply call it 'social'. Another example is for email newsletter or direct sales email, the medium would be 'email'.

Current campaigns include:

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The campaign is an internal description of whichever campaign the link is a part of. Are you promoting an event like NRF? use 'nrf'. Maybe it's part of a new marketing campaign, then use the name of that campaign!

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