Asset: Zipline + Allbirds in NYC

Webpage | June 30, 2021

Zipline + Allbirds in NYC
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👟 Dash on over to the brand new UWS Allbirds store in NYC for a special evening! 

Hear from some fellow Zipline-users, and the Allbirds Store Ops team, about how they’ve adapted and innovated. Plus, shop at the store and get a pair of shoes on us! Our very own CEO and Co-founder, Mel, will be there, too! 

Date: Thurs, 7/29/21
Time: 7:00-8:00 pm EST
Location: 201 Columbus Ave New York, NY 10023 (the corner of West 69th Street and Columbus Ave)


Scott Thomas – Manager, Global Retail Communications and Engagement, Allbirds
Chris Bailey – Senior Manager, Global Retail Operations, Allbirds
Melissa Wong – CEO and Co-Founder, Zipline

The early bird gets the worm! Spots are limited, so please RSVP by 7/22!

Don’t want to fly solo?  Share with a colleague that you think would be interested in hearing from the Allbirds team!

Fill out the form to generate your link

What is a UTM and what does this form do?

A UTM is a set of parameters added to a link that tells Google Analytics how that visitor got to our site. And this form helps you make one!

Don't forget, whatever you fill in here will be seen by whoever you share the link with, so be sure not put anything in here that wouldn't necessarily be obvious or worse, could be insulting; ex. don't make the 'campaign' tier-3-prospects.

Please be sure to use all lower case, and dashes-instead-of-spaces.

If there is a gated version (behind a form fill), you will be able to select the gated or ungated (direct to the content) link.

Most common Zipline sources are:

  • linkedin
  • salesloft
  • paid
  • sales
  • qr-code
  • newsletter

The 'Source' is where the traffic is coming from, or the referrer.

Most common Zipline medium are:

  • social
  • email
  • banner
  • sem
  • event

Medium describe 'how' the traffic is coming to the site. So for example, clicks from LinkedIn or Twitter are coming through social media, so we simply call it 'social'. Another example is for email newsletter or direct sales email, the medium would be 'email'.

Current campaigns include:

  • zipline360
  • retail-talent
  • nrf
  • abm
  • holiday-comms

The campaign is an internal description of whichever campaign the link is a part of. Are you promoting an event like NRF? use 'nrf'. Maybe it's part of a new marketing campaign, then use the name of that campaign!

Term is optional, but can be used if there is a keyword associated with where you're sharing the link. This parameter is generally used to identify the search term used to find a paid ad for example.

Content is a good parameter to use when you are sharing multiple links from the same source/medium. If you have the same link in two different LinkedIn posts, you could use 'content' to differentiate based on the thumbnail used, or time of day. For example, 'Content' could be 'wed-afternoon' and 'thurs-morning' to describe when it was posted, or 'platform-thumbnail' or 'man-holding-clipboard' to describe the image associated with the link.

Your UTM link will display here after filling out the form

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