The first step to establishing an aligned organization is understanding what it means for a company to be aligned. Every member of the organization plays a role in bringing the brand vision to life. Misalignment happens when people are unclear about their roles or responsibilities within the company, which can negatively affect sales and the customer experience, among other things.
What is a UTM and what does this form do?
A UTM is a set of parameters added to a link that tells Google Analytics how that visitor got to our site. And this form helps you make one!
Don't forget, whatever you fill in here will be seen by whoever you share the link with, so be sure not put anything in here that wouldn't necessarily be obvious or worse, could be insulting; ex. don't make the 'campaign' tier-3-prospects.
Please be sure to use all lower case, and dashes-instead-of-spaces.
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