Why Integrated Store Communications Became Essential at Hy-Vee

Back to Asset Tracker
Build a Landing Page

Asset: Why Integrated Store Communications Became Essential at Hy-Vee

Press | August 11, 2020

Why Integrated Store Communications Became Essential at Hy-Vee

See the asset Share the page See the article

Messaging

In episode 259 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jessica Ringena, senior vice president and chief digital officer at Hy-Vee, an employee-owned grocery retailer with over 250 stores in eight states, headquartered in West Des Moines, Iowa.

Listen in as Ringena discusses the challenges that the retailer has faced operating as an essential business during the COVID-19 pandemic (3:15), as well as the changes made in its stores to adapt to these challenges. Furthermore, Ringena shares why Hy-Vee recently partnered with Retail Zipline to roll out in-store communications, the business benefits realized from implementing the platform (9:15), and how the heath crisis has affected Hy-Vee’s digital business (11:00). Lastly, Ringena describes how the grocery retailer is integrating its online and offline businesses to create seamless customer

Social Media

Download Image

Fill out the form to generate your link

What is a UTM and what does this form do?

A UTM is a set of parameters added to a link that tells Google Analytics how that visitor got to our site. And this form helps you make one!

Don't forget, whatever you fill in here will be seen by whoever you share the link with, so be sure not put anything in here that wouldn't necessarily be obvious or worse, could be insulting; ex. don't make the 'campaign' tier-3-prospects.

Please be sure to use all lower case, and dashes-instead-of-spaces.

url

If there is a gated version (behind a form fill), you will be able to select the gated or ungated (direct to the content) link.

Most common Zipline sources are:

linkedin
salesloft
paid
sales
qr-code
newsletter

The 'Source' is where the traffic is coming from, or the referrer.

Most common Zipline medium are:

social
email
banner
sem
event

Medium describe 'how' the traffic is coming to the site. So for example, clicks from LinkedIn or Twitter are coming through social media, so we simply call it 'social'. Another example is for email newsletter or direct sales email, the medium would be 'email'.

Current campaigns include:

zipline360
retail-talent
nrf
abm
holiday-comms

The campaign is an internal description of whichever campaign the link is a part of. Are you promoting an event like NRF? use 'nrf'. Maybe it's part of a new marketing campaign, then use the name of that campaign!

Term is optional, but can be used if there is a keyword associated with where you're sharing the link. This parameter is generally used to identify the search term used to find a paid ad for example.

Content is a good parameter to use when you are sharing multiple links from the same source/medium. If you have the same link in two different LinkedIn posts, you could use 'content' to differentiate based on the thumbnail used, or time of day. For example, 'Content' could be 'wed-afternoon' and 'thurs-morning' to describe when it was posted, or 'platform-thumbnail' or 'man-holding-clipboard' to describe the image associated with the link.

Your UTM link will display here after filling out the form

Here is some more related content:

Press | October 27, 2021