Melissa Wong is a retail veteran and consumer technology expert, having spent over 10 years focusing on retail communications at Old Navy. During her time in one of North America’s largest retailers, she focused on improving the way the company communicated with the field, ultimately improving store execution and driving sales. She now serves as the founder and CEO of Zipline, a leading retail communication and store execution solution loved by tens of thousands of users
What is a UTM and what does this form do?
A UTM is a set of parameters added to a link that tells Google Analytics how that visitor got to our site. And this form helps you make one!
Don't forget, whatever you fill in here will be seen by whoever you share the link with, so be sure not put anything in here that wouldn't necessarily be obvious or worse, could be insulting; ex. don't make the 'campaign' tier-3-prospects.
Please be sure to use all lower case, and dashes-instead-of-spaces.
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