Asset: Shoptalk Fall Meetup

Event | October 22, 2020

Shoptalk Fall Meetup
See the asset Share the page
  • events
Add a tag
Social Media

Download Image

October 19-21, 2021 | VIRTUAL

Shoptalk Fall Meetup is a virtual gathering to connect online with industry changemakers in a fun, friendly and open environment. Between peer discussions, individual meetings, and collaborative conversations, we can’t wait to hear the challenges and ideas that fellow retail innovators share. 

☕️ Let’s Connect! 

Schedule time to meet with us! We’ll be in the (virtual) neighborhood and would love to grab a (virtual) coffee with you!

Meet with us!

📚 In the Meantime

While we countdown for this event, here are a few of our takeaways from previous events hosted by ShopTalk!

💫 Lessons from Shoptalk for Women: Empowering Retailers to Lead With Purpose

🛒 GroceryShop Spring Meetup Tabletalk: The Future of Grocery Retail Impacts Women

Stay in Touch 

Let’s keep in touch! Opt-in to receive emails from us so that we can stay in touch with you as we get closer to the big day. We’re so excited to see you there!

Be sure to check out for more information. 

Fill out the form to generate your link

What is a UTM and what does this form do?

A UTM is a set of parameters added to a link that tells Google Analytics how that visitor got to our site. And this form helps you make one!

Don't forget, whatever you fill in here will be seen by whoever you share the link with, so be sure not put anything in here that wouldn't necessarily be obvious or worse, could be insulting; ex. don't make the 'campaign' tier-3-prospects.

Please be sure to use all lower case, and dashes-instead-of-spaces.

If there is a gated version (behind a form fill), you will be able to select the gated or ungated (direct to the content) link.

Most common Zipline sources are:

  • linkedin
  • salesloft
  • paid
  • sales
  • qr-code
  • newsletter

The 'Source' is where the traffic is coming from, or the referrer.

Most common Zipline medium are:

  • social
  • email
  • banner
  • sem
  • event

Medium describe 'how' the traffic is coming to the site. So for example, clicks from LinkedIn or Twitter are coming through social media, so we simply call it 'social'. Another example is for email newsletter or direct sales email, the medium would be 'email'.

Current campaigns include:

  • zipline360
  • retail-talent
  • nrf
  • abm
  • holiday-comms

The campaign is an internal description of whichever campaign the link is a part of. Are you promoting an event like NRF? use 'nrf'. Maybe it's part of a new marketing campaign, then use the name of that campaign!

Term is optional, but can be used if there is a keyword associated with where you're sharing the link. This parameter is generally used to identify the search term used to find a paid ad for example.

Content is a good parameter to use when you are sharing multiple links from the same source/medium. If you have the same link in two different LinkedIn posts, you could use 'content' to differentiate based on the thumbnail used, or time of day. For example, 'Content' could be 'wed-afternoon' and 'thurs-morning' to describe when it was posted, or 'platform-thumbnail' or 'man-holding-clipboard' to describe the image associated with the link.

Your UTM link will display here after filling out the form

Here is some more related content:

Event | October 22, 2020

Shoptalk Fall Meetup
Sharing options

Event | October 14, 2020

Women in Retail Summit
Sharing options

Event | October 9, 2020

NACS Show 2021
Sharing options

Event | September 20, 2020

NGA Executive Conference
Sharing options