What is a UTM and what does this form do?
A UTM is a set of parameters added to a link that tells Google Analytics how that visitor got to our site. And this form helps you make one!
Don't forget, whatever you fill in here will be seen by whoever you share the link with, so be sure not put anything in here that wouldn't necessarily be obvious or worse, could be insulting; ex. don't make the 'campaign' tier-3-prospects.
Please be sure to use all lower case, and dashes-instead-of-spaces.
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