Asset: Retail Communications Tool

Webpage | April 5, 2021

Retail Communications Tool
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Instant two-way communication that brings teams together

Zipline’s Groups is a trusted place for dialogue, discussion, and debate that drives efficiency and boosts engagement

“Zipline allowed us to create connectedness amongst a dispersed population of employees.”

Kacie Ulsh | Director | Field Experience |

Real-time collaboration
Real peace of mind

Collaboration tools like Microsoft Teams, iMessage, WhatsApp, and Facebook Groups aren’t made for the day-to-day realities of running a retail business. They’re also not enterprise-grade. Zipline’s Groups lets your teams interact the way they want to, without the legal risks of unsanctioned tools, obscene content, and ex-employees.

Communication at the speed of retail

Instantly reach any employee – all the way down to hourly, frontline associates – through one-to-one messaging. Or, create message groups to help store managers and teams collaborate, share information, and celebrate wins. Groups is a true digital workplace for every single retail employee in your organization.

Improve internal communication, right from the sales floor

Groups works on any mobile device, tablet, or computer, so your field teams can keep in touch wherever they are. Still clinging to email? We’ve got you covered: Groups email integrations are easy to set up (no IT involvement needed) so your HQ teams take part in the conversation without logging into a separate tool.

Messages and Tasks

Our flagship product that started it all. A retail task management solution, planning calendar, and internal communications portal in one.

Resource Library

More than a document management solution, it’s a brandable home for live-long policies, videos, training modules, and more (with search that actually works).


An info-gathering tool that can flex with your complex org chart. Powerfully simple, no training required.


Effortless store audits that help track behavior over time. Stop checking boxes and start coaching.

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What is a UTM and what does this form do?

A UTM is a set of parameters added to a link that tells Google Analytics how that visitor got to our site. And this form helps you make one!

Don't forget, whatever you fill in here will be seen by whoever you share the link with, so be sure not put anything in here that wouldn't necessarily be obvious or worse, could be insulting; ex. don't make the 'campaign' tier-3-prospects.

Please be sure to use all lower case, and dashes-instead-of-spaces.

If there is a gated version (behind a form fill), you will be able to select the gated or ungated (direct to the content) link.

Most common Zipline sources are:

  • linkedin
  • salesloft
  • paid
  • sales
  • qr-code
  • newsletter

The 'Source' is where the traffic is coming from, or the referrer.

Most common Zipline medium are:

  • social
  • email
  • banner
  • sem
  • event

Medium describe 'how' the traffic is coming to the site. So for example, clicks from LinkedIn or Twitter are coming through social media, so we simply call it 'social'. Another example is for email newsletter or direct sales email, the medium would be 'email'.

Current campaigns include:

  • zipline360
  • retail-talent
  • nrf
  • abm
  • holiday-comms

The campaign is an internal description of whichever campaign the link is a part of. Are you promoting an event like NRF? use 'nrf'. Maybe it's part of a new marketing campaign, then use the name of that campaign!

Term is optional, but can be used if there is a keyword associated with where you're sharing the link. This parameter is generally used to identify the search term used to find a paid ad for example.

Content is a good parameter to use when you are sharing multiple links from the same source/medium. If you have the same link in two different LinkedIn posts, you could use 'content' to differentiate based on the thumbnail used, or time of day. For example, 'Content' could be 'wed-afternoon' and 'thurs-morning' to describe when it was posted, or 'platform-thumbnail' or 'man-holding-clipboard' to describe the image associated with the link.

Your UTM link will display here after filling out the form

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