Bring your brand to life in stores with our retail communication software

Streamline communications and task management to align your teams, boost store execution and create a seamless customer journey

“Retail Zipline has made us a more agile business. We can react quicker because we can align the company faster.”

Jessica Ringena | SVP | finance and business strategy |

Messages and Tasks

Our flagship product that started it all. A retail task management solution, planning calendar, and internal communications portal in one.

Resource Library

More than a document management solution, it’s a brandable home for live-long policies, videos, training modules, and more (with search that actually works).

Surveys

An info-gathering tool that can flex with your complex org chart. Powerfully simple, no training required.

Groups

A trusted place for dialogue, discussion, and debate (all tracked and moderated, of course).

Assessments

Effortless store audits that help track behavior over time. Stop checking boxes and start coaching.

Fill out the form to generate your link

What is a UTM and what does this form do?

A UTM is a set of parameters added to a link that tells Google Analytics how that visitor got to our site. And this form helps you make one!

Don't forget, whatever you fill in here will be seen by whoever you share the link with, so be sure not put anything in here that wouldn't necessarily be obvious or worse, could be insulting; ex. don't make the 'campaign' tier-3-prospects.

Please be sure to use all lower case, and dashes-instead-of-spaces.

url

If there is a gated version (behind a form fill), you will be able to select the gated or ungated (direct to the content) link.

Most common Zipline sources are:

linkedin
salesloft
paid
sales
qr-code
newsletter

The 'Source' is where the traffic is coming from, or the referrer.

Most common Zipline medium are:

social
email
banner
sem
event

Medium describe 'how' the traffic is coming to the site. So for example, clicks from LinkedIn or Twitter are coming through social media, so we simply call it 'social'. Another example is for email newsletter or direct sales email, the medium would be 'email'.

Current campaigns include:

zipline360
retail-talent
nrf
abm
holiday-comms

The campaign is an internal description of whichever campaign the link is a part of. Are you promoting an event like NRF? use 'nrf'. Maybe it's part of a new marketing campaign, then use the name of that campaign!

Term is optional, but can be used if there is a keyword associated with where you're sharing the link. This parameter is generally used to identify the search term used to find a paid ad for example.

Content is a good parameter to use when you are sharing multiple links from the same source/medium. If you have the same link in two different LinkedIn posts, you could use 'content' to differentiate based on the thumbnail used, or time of day. For example, 'Content' could be 'wed-afternoon' and 'thurs-morning' to describe when it was posted, or 'platform-thumbnail' or 'man-holding-clipboard' to describe the image associated with the link.

Your UTM link will display here after filling out the form

Here is some more related content:

Webpage | July 26, 2021