The health and safety of employees (and customers) is a top priority for retailers, but it can be difficult to ensure consistency of message and execution across stores. Why is that, and what can retailers do to improve?
Today, only 29% of direction sent from HQ to stores is executed correctly— that’s across all industries, not just convenience stores. We know it’s not the fault of store teams. Unfortunately, most haven’t been given the tools and information they need to be successful. I lived this problem first-hand in my comms role at a large retailer before founding Retail Zipline. What I realized was that the key to store execution was better communication and technology.
What is a UTM and what does this form do?
A UTM is a set of parameters added to a link that tells Google Analytics how that visitor got to our site. And this form helps you make one!
Don't forget, whatever you fill in here will be seen by whoever you share the link with, so be sure not put anything in here that wouldn't necessarily be obvious or worse, could be insulting; ex. don't make the 'campaign' tier-3-prospects.
Please be sure to use all lower case, and dashes-instead-of-spaces.
Here is some more related content:
Press | October 27, 2021
Press | June 24, 2021
Press | May 26, 2021
Press | May 13, 2021
Press | May 5, 2021
Press | April 30, 2021
Press | March 12, 2021