Retail Zipline enabled Parallel to open 39 stores during the pandemic

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Asset: Retail Zipline enabled Parallel to open 39 stores during the pandemic

Press | April 30, 2021

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Cannabis retail conglomerate Parallel is making sure that its new store managers keep up with the buzz from corporate headquarters. Atlanta-based Parallel is a privately-held, vertically integrated, multi-state cannabis retailer operating banners including Surterra Wellness, New England Treatment Access, The Apothecary Shoppe, and Goodblend. In an exclusive interview with Chain Store Age, Tressa Dhiab, VP of sales, Parallel, explained how Surterra Wellness deployed the Retail Zipline communication platform to help open 39 stores across Florida during the 2020 COVID-19 pandemic, and continues leveraging it to connect stores and corporate headquarters. “Retail Zipline helped facilitate communications across Parallel’s leaders during the COVID-19 pandemic, which allowed us to create a nimble and forward-thinking retail and operations strategy,” said Dhiab. “We selected the Retail Zipline platform to help streamline task management and enable efficient information sharing across our multi-state retail and operations network. As a result, store managers and field leaders were able to spend more time with associates and consumers to create exceptional cannabis wellbeing experiences at retail.”

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Most common Zipline sources are:

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The 'Source' is where the traffic is coming from, or the referrer.

Most common Zipline medium are:

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Medium describe 'how' the traffic is coming to the site. So for example, clicks from LinkedIn or Twitter are coming through social media, so we simply call it 'social'. Another example is for email newsletter or direct sales email, the medium would be 'email'.

Current campaigns include:

zipline360
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The campaign is an internal description of whichever campaign the link is a part of. Are you promoting an event like NRF? use 'nrf'. Maybe it's part of a new marketing campaign, then use the name of that campaign!

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Press | October 27, 2021