Best in Class
You have a designated communication vehicle and a gatekeeping strategy, but your teams in stores still waste time parsing through irrelevant messages. Headquarters doesn’t have a clear idea of which stores are underperforming from an operational standpoint, and chances are your publishing process is pretty labor-intensive.
Best in Class
Your store teams are moderately engaged and will regularly read HQ’s messages in order to properly do their jobs. But there’s a lack of two-way communication, and no way to reliably reach all the way down to your frontline, hourly workers.
But wait, there’s more! Check out your unique Store Enablement Maturity Matrix below.
Your overall score is based on a combination of factors that influence the effectiveness of people, process, and technology. We created this six-step Store Enablement Maturity Model based on insights from our own retail customers, data gathered from our State of Store Comms report, as well as the combined store communication and retail leadership experience of our own employees.
Overall People Score
Right communications to the right people
% of Readership
Frontline employees alignment to company’s priorities
Feedback and Insights Collection
Associates’ daily guidance and level of supervision
% of Execution
Overall Process Score
Communications Modus Operandi
Metrics & Insights
Overall Technology Score
Access to information and key documents
% of adoption